ICONIC Protein, maker of a fast-growing “snack in a bottle” line of grass-fed, ready-to-drink high protein beverages, announced that the brand’s three core flavors, Chocolate Truffle, Vanilla Bean and Café au Lait, have begun rolling out into Albertsons-Safeway banners nationwide.
In addition, ICONIC Protein has accelerated its momentum in the traditional retail setting with expansion in leading natural grocer Vitamin Cottage Natural Grocers, upscale Kroger banner Mariano’s, and Colorado-based Lucky’s Market. The news comes on the heels of a recent announcement of an expanded retail partnership with CVS.
“ICONIC Protein’s nationwide expansion into Albertsons-Safeway banners is perfect timing for our growing brand presence as we prepare to launch new product innovations and formats this summer,” said Billy Bosch, ICONIC Protein Founder and CEO.
“We’re thrilled that ICONIC Protein fans will be able to find the clean label, grass-fed protein drinks they’ve come to know and love on more grocery store shelves than ever, and we look forward to introducing the drinks to a vast new customer base. The early data is proving that a better tasting protein drink with cleaner ingredients than the current conventional options on market will not only outsell those brands, but also provide incremental growth to the set by pulling in people who aren’t ‘protein drink consumers’.”
ICONIC Protein fills a void in the beverage market for a “snack in a bottle” with sustainably sourced clean label ingredients that are blended together to provide a uniquely delicious taste experience. ICONIC Protein packs 20 grams of sustainably sourced, grass-fed protein and 4 grams of fiber into a satiating beverage that can be found both on grocery store shelves and in the cooler. ICONIC Protein flavors boasts functional, tested-clean ingredients like matcha green tea, turmeric, ginger, Colombian coffee and cocoa.
Source: ICONIC Protein