Summer is the perfect time to grab a cocktail and refresh your taste buds. The problem is, it’s not always easy to find a satisfying supplement for your favorite spirits. Don’t worry though, that’s why Q Drink’s range of cocktail sodas was created – to enhance consumer’s drinking experience. Today I have the honor of talking to the founder of this company, Jordan Silbert.
A couple of drinks in I realized that my tonic water was not nearly as good as the gin or my friends. It was bland, flat, and so sweet it made my teeth feel sticky. For some reason, the idea lingered. My friend had brought a great bottle of gin and we were mixing it, drink after drink, with something lousy. It was a perfect evening. The moonlight caught the bottle of gin and it glowed. Next to it, the plastic tonic water looked particularly decrepit.
In a flash, I realized that I should make a spectacular tonic water.
It took me four years to get it right. But once I did, the best bars and restaurants in New York City started serving my tonic water. Then we got a ton of press coverage and some larger retail chains joined them. And soon I was being asked for other carbonated mixers as spectacular as Q Tonic.
When I start working on a new flavor I go way down a rabbit hole. And part of that process is learning absolutely everything about the flavor and its history. How it came to be? Why? And for some reason I think other people will be as curious as I am so we share that information on our website.
As for our brand’s core values, we are completely focused on making the absolute best tasting beverages, regardless of cost or complexity. So while the history is important, it’s not nearly the most important thing. Taste is. When mixed with a great spirits, Q drinks make the best tasting cocktails.
Q Drinks’ best sellers are Q Tonic and Q Ginger Beer. Compared to the competition, both are more boldly flavored, more carbonated, and less sweet. So they make much better tasting cocktails.
Each of our carbonated mixers is different but we focus on real ingredients – real quinine from real trees, real ginger from real ginger root, real grapefruit from real grapefruits… Then I make recipes with the intention of creating spectacular mixers, so they very boldly flavored, very carbonated, and not too sweet.
I make our recipes for mixing in cocktails so that is the priority. However, because we use all real ingredients and not too much sugar, they still beat conventional sodas in taste on their own, especially for customers who appreciate bold flavor.
Taste them. Q drinks taste vastly better than other mixers and make much better cocktails. That’s because they are less sweet to complement rather than mask subtleties in great spirits. They are more carbonated. They are made with the finest ingredients for authentic flavor and crafted specifically to mix with great spirits.
The kola nut tastes bitter. The original recipe for the original Coca Cola was designed to mask its drugs and alcohol, so we now think of “cola flavor” as a combination of tang, spicy, sweet, and savory. However the balance in today’s factory colas is all syrupy sweet, and hardly any spice. Which is to say, there really is no balance at all.
So we started over. And unlike other colas, Q Kola is made with a “k” and: organic ingredients from real trees and plants – kola nut, cinnamon, cloves, coriander, lemon, lime, orange, and nutmeg – and just a little organic agave, not loads of high fructose corn syrup or sugar. So Q Kola has a great balance of tang, spicy, sweet, and savory and tastes great when mixed with terrific rums and whiskeys.
We have plenty of products. We need to focus on getting many more people enjoying them.
Q Drinks will be bigger than Schweppes and Canada Dry. We will be ubiqutious in retailers across the world and proudly served at better bars and restaurants everywhere.
For more information about Q Drinks, visit their website.