IWB is comprised of a team of highly-respected veterans in from the Consumer Products and Alcohol industries. The individuals on this team have earned their reputations by holding a number of renowned positions from major Food Brokers to some of the largest Beverage Distributors and Supplier companies in the US. “Working with IWB feels like family,” said Madani, “They’re genuine, understanding, and they really support and share our vision – on top of that, this team is absolutely admired in the industry, deservedly so.

“At Integrity Wellness, we pride ourselves in representing the highest quality brands. After meeting the ‘BOMANI Brothers,’ it was clear that in the first few minutes of our first meeting, the energy, the passion, and what the three of them stand for aligned with our core values of Integrity Wellness,” said the IWB team.

The BOMANI Brothers first realized there was a significant opportunity in the partnership when they understood the value of the decades-long distribution experience that came with the IWB team. Drewry commented, “Distribution is really the key to the alcohol business. With the IWB team’s track record, it’s no surprise that they have both the knowledge and the relationships to help us create infrastructure and systems that will support rapid growth.”

Since the two teams came to an agreement, they’ve dedicated countless hours to prepare for a powerful, one-of-a-kind launch. “We’ve got wildly innovative goals,” said Anjedani, “and the team at IWB has already shown that they are the right people to work with us towards top-notch execution.”

The BOMANI Cold Buzz and Integrity Wellness Brands teams will be attending the National Beer Wholesalers Association (NBWA) from September 22-26 in Las Vegas, NV, located at Booth 1503 in the Milano Ballroom at Caesar’s Palace. To stay up-to-date on announcements from BOMANI Cold Buzz and IWB, visit each company’s website and follow them on social media. On this note, Anjedani commented, “Trust me – go and follow us on Instagram. You’re not going to want to miss this.”

Source: BOMANI Cold Buzz

As a thank you, supporters of the Whiskey In A Can Kickstarter campaign get first access to limited edition merchandise as well as a VIP experience at the launch party in Los Angeles, and even the chance to throw their own Whiskey In A Can party.

“We wanted to take all the guess work out of drinking a whiskey cocktail. We were exhausted of the seltzers in the market and beer bloat, so we created something to be so enjoyable that you’ll want more than one anywhere you go,” said marketing CEO DJ Lampitt.

The project hopes to raise $25,000 by July 21st to bring their new flavors to a global market. To support the Kickstarter campaign.

Source: Whiskey In A Can

Source: Square Root Soda

Club Soda have issued a challenge to the Parliamentary Under Secretary of State for Public Health and Primary Care, Steve Brine MP, after submitting their consultation response to the Government on what drinks can and cannot be called alcohol-free.

All the evidence shows that drinks under 0.5% do not cause intoxication, are safe for drivers and pregnant women, and contain the same trace of alcohol as many popular foodstuffs. Current confusing labeling rules stop people making healthier choices.

Club Soda are challenging the Minister to drink five UK brewed 0.5% beers and then drive home – legally. Although,they have warned him to pick a route with a service station, as he is he likely to need to stop for a pee on the way.

Club Soda has submitted evidence to the Government consultation on low and no alcohol descriptors, pointing out that:

• 0.5% ABV drinks do not lead to intoxication, are safe for drivers, and cause no harm to pregnant women and their babies.
• UK is the only country in the world we can find that labels 0.5% drinks as “low alcohol”. But 0.5% beers produced outside the UK can be sold here as “alcohol free”, which puts many brilliant UK brewers at a disadvantage.
• Many foodstuffs and soft drinks contain similar trace amounts of alcohol and don’t need to share this information on their labels.
• Consumers are confused by the labeling, but once given the right information they are likely to change their perceptions of 0.5% adult drinks.
• Denmark changed their “alcohol free” labeling limit from 0.1% to 0.5% in 2014, and in the following three years the sales of alcohol free beer increased threefold.

Club Soda hope that their response to the consultation will mean the wave of new alcohol free drinks made in the UK, such as beers, ciders, shandies, and distilled spirits can be labelled the same way as drinks imported from the rest of the world.

This clarity will help consumers looking to reduce their alcohol, sugar and calorie intake, and will support pubs and restaurants improve their offering to customers who are looking to drink less and be more healthy.

Club Soda co-founder Laura Willoughby MBE said:

 “This should be a no-brainer for the Government. To have complicated rules just for drinks aimed at adults and produced in the UK, but that do not apply to anything else you put in your mouth is bizarre. The 0.5% drinks are a healthier alternative, helping people reduce the amount of sugar and alcohol they drink – they are just cutting off their nose to spite their face if they keep the rules the same.”

Fellow Club Soda co-founder Dr Jussi Tolvi who undertook the research for Club Soda said:

“From our surveying of consumers the confusion is obvious. But once you let people know the facts about the trace amounts of alcohol in everyday foods, and that having 0.5% drinks really isn’t the same as drinking alcohol, people’s perceptions and willingness to try alcohol-free products increases. From a behavior change and public health point of view, this would be an easy and quick win for the Government.”

Source: Club Soda

The crowdfunding campaign will be live on the Crowdcube platform with a target to raise £750,000 of investment. The capital will be used to open the first Five Points Taproom at the iconic Pembury Tavern, as well as investing in state-of-the-art new brewhouse equipment and fermentation tanks which will triple production capacity volume, and which they hope will allow them to meet their ambitious plans to increase sales from 2 million to 6 million pints a year (34,000 hectolitres). A new research and development brew-kit at The Pembury Tavern will be used to develop new recipes and research innovative brewing processes.

The fundraising will also mean investing in their growing team as well as expanding UK distribution and developing their growing export business. The Five Points Brewing Co was founded by two local Hackney residents who have always strived to invest in their local community as well as their business. The Five Points was the first brewery in the UK to be an accredited Living Wage employer, sources electricity from 100% renewable sources and helped set up an apprenticeship scheme for young, aspiring brewers at Hackney Community College. This is what the Five Points team have continuously aimed to create; tasty beer brewed with the highest standards of quality and a company ethos which is accessible and inclusive to everyone.

Co-Founder and Managing Director of The Five Points Brewing Company, Ed Mason, comments, “We founded The Five Points in the heart of East London with a commitment to the community, and the prospect of inviting the community to join us on our journey is really exciting.  What we love about crowdfunding is the ability to welcome on board 100s, maybe 1,000s of passionate beer lovers who will be literally invested in the success of our company”.

The decision to seek investment comes as the brewery is struggling to keep up with high demand. They reached capacity in late 2016 and have since been brewing some of their beer with an independent family-owned brewery in Belgium. This investment will enable the brewery to treble production capacity in Hackney and bring back all brewing production to London. Crowdfunding will also allow the Five Points to open their first Taproom, allowing this long-cherished ambition to become a reality.

In speaking on the Crowdfunding Campaign, Ed Mason, said “Investing in the company now will give us the resources to really take Five Points to the next level. We opened our brewery in the heart of Hackney, in 2013 with a simple ethos; to brew modern, flavourful, accessible beers with integrity, and we are delighted that our beers have become a staple of taps and shelves across London.  We believe that we have the potential not just to cement our position as one of London’s favourite brands, but to become a truly national brand.”

“Crucially, as we grow the business into a truly national  craft beer company, we will continue to give back to and support the community. We will remain a proud London Living Wage payer, continue to invest in our  apprenticeship scheme for trainee brewers, and support local charity and arts projects”.

As part of the crowdfunding campaign, The Five Points is offering a number of exclusive rewards for investors, ranging from free birthday pints, to up to 25% discount in their taproom and online, and exclusive shareholder invites to brewery recipe development and hop-picking experiences – to investors receiving shares in the company.

The minimum investment is just £10.

The campaign will run for 30 days from Friday 9th March.

Since its launch in Pakistan in 1998, Nestlé Pure Life has become the global category leader, and the new campaign reaffirms the brand’s leadership and its purpose: “to inspire a healthier and brighter future that starts with pure quality water.”

The global advertising campaign, which will launch on U.S. digital channels beginning today, is a major initiative designed to drive brand awareness and elevate the importance of water in people’s lives. The campaign will come to U.S. television beginning Tuesday, September 12, when the new Nestlé® Pure Life® TV advertisement begins airing in every major metropolitan area in the United States.

In the U.S., the campaign will include the national television advertisement, all-new packaging for the bottles and multipacks, new point-of-sale (POS) display materials, web-based videos, digital and social media communications, and a new Nestlé® Pure Life® web site.

“Our new campaign is highly inspirational and has the ability to deeply connect with parents on the importance of pure quality water,” said Antonio Sciuto, Executive Vice President and Chief Marketing Officer at Nestlé Waters North America.

“Over nearly two decades, Nestlé® Pure Life® has evolved into a leading global brand, and we now have an opportunity to express the brand’s purpose in a way that inspires parents and adults to choose quality water and a future full of possibilities.”

Research conducted by Nestlé Waters revealed that consumers understand Nestlé® Pure Life®’s message of the relationship between water and quality, health and the environment. However, it also indicated that there is an opportunity to raise awareness of the brand’s purpose, as well as the new design, a strong visual representation of the new purpose, and a range of packaging options.

The campaign will bring the Nestlé® Pure Life® purpose to life as it shows ways in which the brand is, “Acting for Water Now to Help Inspire a Bright Future.” This includes:

• Employing a 12-step quality process to achieve the brand’s high standards for drinking water and deliver a taste that meets consumer preferences;
• Educating consumers on the benefits of hydration on the body;
• Encouraging drinking water as part of a healthy lifestyle;
• Efforts to help improve the collection of recyclable plastic.

With the launch of the new Nestlé® Pure Life® bottles, Nestlé Waters becomes one of the largest companies active in the How2Recycle Label Program – the only U.S.-based standardized labeling system designed to help consumers understand how to recycle, with prominent information on the packaging. All Nestlé® Pure Life® bottles can be recycled. In addition, the company has reduced the amount of PET plastic in Nestlé® Pure Life® half-liter bottles by 40 percent since 2005.

“Today, we recognize quality water for its positive benefits to both our bodies and the world, and we embrace our role in helping to respect this precious resource,” said Andrius Dapkus, Vice President and General Manager for Nestlé® Pure Life® at Nestlé Waters North America.

“That’s why we provide Nestlé® Pure Life® Purified Water in a range of formats that enable the choice for quality water anytime, anywhere. It’s why we have a water stewardship mindset everywhere we have operations.”

Source: Nestlé

Founder, Joe Devereux-Kelly, 24, launched Cool Cold Brew after originally discovering cold brew coffee in the United States in 2010 and later noticed there was an opportunity in the UK market. Joe since set about creating a range of healthier, no added sugar chilled coffee drinks in a market which has historically been dominated by unhealthy products.

Cold brew coffee is made by brewing coffee grounds in chilled water for over 16 hours creating a less acidic, less bitter and naturally sweeter chilled coffee drink, which when blended with other ingredients such as milk is refreshing and tasty without adding sugar.

Devereux-Kelly is planning to bring the innovative Cool Cold Brew range, made with sustainably sourced Rainforest Alliance coffee to market in late August, which includes:

• Black:  A clean and refreshing natural and sugar free chilled equivalent of an Americano.
• Milk:  A smooth and refreshing low fat and no added sugar combination of cold brew coffee and British semi-skimmed milk.
• Chocolate:  Adding a hint of cocoa to their Milk flavour, this Chocolate flavour helps the Mocha meet the summer with low fat and no refined sugars.
• Coconut:  Vegan approved, 100% natural super Coconutty cold brew containing no added sugar.

Cool Cold Brew, who have revealed they are already in talks with multiple retailers including Selfridges and Sainsbury’s, are aiming to disrupt the chilled coffee drink market in the UK and Europe.

Founder Joe added: “If you look at the current range of ready-to-drink chilled coffees, the average product contains over 19 grams of sugar, that’s the equivalent of 4.75 teaspoons and most of the products are highly unnatural. We’re not compromising on taste or sweetness either, our range has been developed for the quality coffee flavour and with just 4.2 grams of naturally occurring sugar on average per carton across the range.”

“The pricing point, branding, health advantages and on-the-go nature of Cool Cold Brew makes it a chilled coffee drink for everyday enjoyment and retailers are already showing great interest”.

Funds from the Crowdcube campaign, which is Europe’s leading equity investment crowdfunding platform where anyone can invest from £10 and receive rewards from brands, will be used to bring the new range to market and grow the Cool Cold Brew brand.

With the campaign due to go live on Friday 28th July 2017, Devereux-Kelly is inviting anyone who wants to be part of Cool Cold Brew’s future to invest now:

“We want investors of all types to be part of our journey into making Cool Cold Brew the ‘go-to’ cold brew brand in the UK and Europe and Crowdcube helps us do that. We believe by launching new flavours, variants and formats in different market spaces such as health and fitness to alcohol and more, we can grow these categories and go onto generate a strong return for our investors”.

Investors could receive tax relief from the government’s SEIS scheme. To find out more, visit coolcoldbrew.co.uk. Capital At Risk.

Source: Cool Cold Brew

Canny was set up by Liam and Simon in July 2015 as a grab & go product for the ABC1 18-40 demographic. Canny then acquired V.C funding. Canny have  successfully launched onto Virgin trains and 200 independents around the UK.

Most milk-based drinks contain additives and sugar. Canny offer an alternative for the consumer that maintains a fantastic taste & is 100% natural, provides 11 grams of protein per bottle, and has no added sugar.

Canny initially launched 4 flavours, though it became apparent that 70% of sales were chocolate and Canny have since re-focused on our Chocolate drink. Canny polled consumers about our packaging, branding, and message, and Canny subsequently re-branded in February 2017. Canny will expand the travel & wholesale part of the business through distributors, and plan to expand into top 4  retailers by the end of 2017.

Canny have been recognized as one of the top 17 business’s to watch in the North East for 2017.

For more information this investment opportunity, visit www.crowdcube.com/canny

Having won a series of new customers in 2017 including Sainsbury’s, Boots, Ocado and HollandandBarrett.com, they have also just confirmed roll out into Waitrose in July.

TÅPPED, was set up 2 years ago and is backed by Zoopla founder Alex Chesterman OBE, saw sales growth 87% over the last 12 months. They are now raising a minimum £200,000 via crowdfunding website Seedrs, with these funds earmarked for investment in sales & marketing activities.

Paul Lederer, one of the founders of TÅPPED, comments:

“Having expanded our distribution base for TAPPED this year, now is the time for us to invest further in marketing so we can raise awareness, trial and consumption of birch water”

The team are also planning to expand their range with new flavours and pack sizes.

TAPPED co-founder Charlie Hoare adds:

“We have several new flavours ready for our 250ml format and have had enquiries about a larger pack from half a dozen retailers”

Tree waters like birch water are forecast to grow into a $1bn+ global market over the next decade as people continue to shun sugary and artificially sweetened soft drinks, and increasingly turn to natural, healthy, low calorie soft drinks. Birch water is naturally low in calories with only 4kcals per 100ml so a 250ml carton of TÅPPED’s Straight From The Tree Organic Birch Water less than 10 calories. In the Nordics tapping trees is a centuries old springtime ritual, with people enjoying the vitamin and mineral rich birch sap as a cleansing and rejuvenating post winter tonic.

The range includes:

Source: TAPPED

SodaStream Product Line

SodaStream is going on the offensive following a cease and desist letter from Joseph K. Doss the President and General Counsel of the International Bottled Water Association (IBWA) and long-time Washington D.C. insider. The letter demands that SodaStream cease airing its disruptive new video campaign, “Shame or Glory,” in which the brand advocates using fresh, local tap water to make sparkling water at home over the use of single-use plastic bottles.

The hazard of the plastic bottle industry to our environment is well established. In the US alone, the recycling rate of plastic beverage bottles is only 37%, meaning that 52 billion plastic bottles end up in landfills, parks or oceans every year. The affect to marine life is particularly concerning.

Since 1988, ocean conservationists have warned about the so-called “Great Pacific Garbage Patch,” a floating island the size of Texas thought to be comprised of improperly disposed plastic waste. According to a report by Greenpeace entitled “Plastic Debris in the World’s Oceans,” more than 267 different species of seabirds, turtles, seals, sea lions, whales, and fish have been documented as casualties of plastic ingestion or entanglement.

In the IBWA letter to SodaStream, the IBWA implies that bottled water is safer than tap water.

In fact, U.S. tap water is considered amongst the safest and cleanest on earth. Thanks to the Safe Drinking Water Act of 1974 and subsequent amendments, as well as the on-going work of the EPA’s Office of  Water, nearly all Americans have access to fresh, clean water straight from the tap.

The IBWA’s implications seem designed to undermine the confidence that Americans have in their existing regulations, the work of the EPA and the efforts of the Office of Water. This baseless fear mongering in order to boost corporate profits feels cruel and misleading to consumers.

“We will not let the IBWA’s threats stop us from trying to save the planet,” said Daniel Birnbaum, Chief Executive Officer of SodaStream. “The IBWA, a front for major plastic manufactures like Nestlé — the world’s largest producer of bottled water — is nothing more than an elite group of like-minded corporate sponsors who prioritize their own profits over the care of our planet.

I don’t know what’s more offensive: The notion that a huge corporate organization thinks it can silence a small company or that the message they want gagged is that plastic bottles represent a real threat to the environment. This profiteering group, whose financial gains are a direct result of the two hundred million plastic water bottles their industry makes every day, wants to silence us from telling the truth.

Even more disturbingly, the IBWA want to convince consumers that there is something wrong with the high-quality, delicious tap water that is available in most homes in America.

The documented and real threat we face is from single-use plastic bottles. If anyone is trying to mislead consumers it is the IBWA, not SodaStream in its campaign.  So, no. We will not be gagged and we will not be silenced.”

SodaStream’s “Shame or Glory” campaign includes a feature length 3-minute video and an integrated social campaign. The video, which has been viewed more than 20 million times since its launch a week ago, features a production assistant on a mission to buy sparkling water from a local supermarket.

He is pursued by Hannah Waddingham as Game of Thrones character Septa Unella, who rings the bell of shame and repeatedly shouts “shame” at the assistant. When the assistant finally reaches the set, fellow Game of Thrones actor Thor Bjornsson explains the benefits of using a SodaStream machine and fresh, local tap water instead of the shameful habit of using and throwing away plastic water bottles. The refillable SodaStream carbonating cylinder makes up to 60 liters of delicious sparkling water, replacing 120 single-use plastic bottles.

Source: SodaStream International Ltd.

With this year’s addition of fairlife, LLC, the makers of fairlife ultra-filtered milk, the organization is now able to provide premium high quality dairy. The new fairlife 8 oz. shelf stable bottles will begin appearing in elementary school students’ Snack Paks throughout the month of November.  Students will receive a bottle of both 2% chocolate milk and 2% white milk in each Snack Pak.

“fairlife is excited to be a part of the solution Snack Pak 4 Kids has created for the local Texas community,” said fairlife, LLC CEO Steve Jones. “Together with our partners, we are raising the bar not only for the dairy industry, but for children’s nutrition across the country.”

Snack Pak 4 Kids’ priority has always been to offer high quality brand name products to the students it serves each weekend. As an organization, Snack Pak 4 Kids is focused on dignity and respect, which is demonstrated through offering the very best shelf stable nutrient-rich snacks.

Using a one-of-a-kind cold-filtration process, fairlife ultra-filtered milk concentrates the natural protein and calcium found in milk and reduces its natural sugars. Per serving, fairlife offers 13 grams of protein and half the sugar found in conventional milk, and is also lactose free.

The company uses the high quality milk provided by Select Milk Producers, a co-op of American dairy families who lead the industry in their commitments to milk quality, humane animal care and environmental sustainability.

“We are thrilled to partner with our local dairy farmers to provide delicious fairlife ultra-filtered milk each weekend to the students we serve,” said Snack Pak 4 Kids Founder Dyron Howell. “We’re excited about what this partnership means for the students in our community, and we are grateful for the support from a top notch companies like fairlife, Southwest Dairy Farmers and Elanco.”

“Southwest Dairy Farmers and its dairy producer members are pleased to once again be associated with Snack Pak 4 Kids and the valuable work it does for Texas kids,” said James Hill, CEO of Southwest Dairy Farmers.

“We are proud that our organization has been a partner with SP4K for the past three years and we’ve watched the program grow and help kids get better nutrition through dairy.” Hill added, “We’re pleased that the Select Milk Producers are joining with us in this worthwhile effort.”

David Goode, Elanco sales representative in West Texas said, “We’ve been partnering with Snack Pak 4 Kids because their cause connects to our company’s global fight against food insecurity. It’s exciting to see our customers sign on to provide a premium source of protein for children in the program.”

In addition to fairlife’s inclusion in the Snack Paks, the shelf stable products will also be available through the Snack Shak program, designed by and for teenagers. Snack Shak gives middle and high school students the opportunity to select and prepare their own nutritious meals, using products available through the Snack Pak 4 Kids network, and with the help of their favorite teachers.

Source: fairlife, LLC