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More Than Half of U.S. Adults Are Unsure About How to Recycle

PepsiCo Recycling today announced that, through the Recycle Rally – a free program designed to educate and instill recycling behaviors at K-12 schools across …

Elephant Gin Celebrate Landmark 500,000 Raised for the Protection of African Elephants

Elephant Gin founders, Tessa and Robin Gerlach, were inspired to create their range of premium gins following their adventures in Africa. They strongly believe …

Ascent Partnerships with Christian McCaffrey

Ascent, a sports nutrition company committed to providing clean and pure performance products to athletes, is now the Official Performance Nutrition Partner of …

5 mistakes Beverage Businesses Make on Instagram and How to Fix Them

With more than 1 billion users on Instagram – 500 million of whom log in every day – it’s an ideal social media channel to use photos, videos, gifs and …

Paulig Introduces “City Coffees” Campaign

Finland-based coffee company Paulig has introduced their new “City Coffees” with a minimalistic campaign by creative agency Bob the Robot. The …

Jermaine Dupri Becomes Co-Owner of Slush Naturals

The Slush Naturals Company, Inc., a purveyor of vegan certified, Non-GMO Project Verified, all-natural beverages infused with fruit/vegetable juices and plant …

Santo De Piedra Mezcal Launches The First E-Concierge Platform Of Spirits Industry

Santo de Piedra, one of the most exclusive and handcrafted agave spirit brands of the world, working on basis on traditional production methods, limited and …

Metallica & Arrogant Consortia Present Enter Night Pilsner

Metallica and Arrogant Consortia (a Stone Brewing imprint) have announced Enter Night Pilsner.  Launching in the US now, and internationally this spring, …

Events Industry in the USA – Impact of Latest Regulations and Trends in the Beverage Industry

The events industry in the USA is now defined by an abundance of options that satisfy the needs of almost every consumer. When it comes to beverages, in …

Why Drinks Businesses Should Be Using Social Media

All industries in the business world are quite competitive, but few industries are quite as varied and competitive as the drinks industry. Let’s face it, we …