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Calories and Beverage choices

zenith_opt_2At Zenith’s Global Bottled Water Congress in Budapest earlier in October, the Chairman and Chief Executive Officer of global market leader Nestlé Waters, Marco Settembri, made some dramatic statements.

He asked: “Can we in bottled water make a difference in public health?” And he answered: “I believe we can. People are not drinking enough water and are consuming too many calories from sugar-sweetened beverages, the usefulness of which is questioned by science”.

He showed a video illustrating the behaviour of 13,000 students in the United States when faced with a choice between two vending machines next to each other.  One contained sugar-sweetened beverages, the other bottled water.  An out of order sign was put on the bottled water machine.  What happened? Did everyone walk away to find tap water?  In fact, 63% chose a sugar-sweetened beverage instead.

He underlined that bottled water and tap water complement each other in increasing water consumption and urged the bottled water industry to promote the pleasure of drinking water.

About Richard Hall

Richard Hall is an acknowledged expert on the international food and drinks sector, chairing and speaking at numerous industry conferences as well as offering independent comment on bevblog.net. Richard has undertaken many consultancy projects over the past 25 years as well as helping form several industry organisations, including the foundation and chairmanship of the Natural Hydration Council and more recently the Yogurt Council in 2013/14. In 2010 he was Series Consultant for the BBC Money Programme series on The Foods That Make Billions.

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