How To

French revolution in waters

images (1)France is regarded by many as the cradle of natural mineral water.  Yet spring water has now overtaken mineral water in retail sales volume, according to the latest Scantrack statistics for hypermarkets and supermarkets during the 12 months to June 2014.

Still spring water had a 41.5% share of total water volume, compared with 39.0% for still mineral water.  Sparkling waters accounted for 17.6% and flavoured waters the remaining 1.9%.

In value terms, however, still mineral water continues to outsell still spring water by a factor of more than two to one.  Still mineral water’s value share was 44.3%, compared with just 20.1% for still spring water.  Sparkling waters were a far stronger 29.5% and flavoured waters 6.1%.

All water segments have returned to growth in France, with total volume up 4.1% and value up 2.5%, led by sparkling flavoured water volume up 22.3% and still flavoured water value up 22.5%.

 Plus ça change, plus ce n’est pas la même chose.

About Richard Hall

Richard Hall is an acknowledged expert on the international food and drinks sector, chairing and speaking at numerous industry conferences as well as offering independent comment on bevblog.net. Richard has undertaken many consultancy projects over the past 25 years as well as helping form several industry organisations, including the foundation and chairmanship of the Natural Hydration Council and more recently the Yogurt Council in 2013/14. In 2010 he was Series Consultant for the BBC Money Programme series on The Foods That Make Billions.

View all posts by Richard Hall →

Related Posts