Bringing together two surging categories in American wine—organically farmed grapes and canned wine—Bonterra Organic Vineyards (“Bonterra”) announces the launch of California’s first nationally available organically farmed wine in cans. The new collection of 250ml cans, which includes popular varietals Bonterra Sauvignon Blanc and Bonterra Rosé as well as stylish newcomer Bonterra Young Red, delivers on the growing demand for organically sourced wines and eye-catching, convenience-driven packaging.
“With summer knocking on our door and festive outdoor occasions on the rise, the release of our Bonterra cans allows fans to make the most of this summer’s best moments,” said Rachel Newman, Director of Marketing for Bonterra. “Perfectly portioned and perfectly portable, our cans deliver the same great quality as our acclaimed, 750ml organically farmed wines in a gorgeous, Instagram-ready package.”
Trends highlighting growing interest in canned wines and organic goods signal strong pull for Bonterra’s latest introduction. According to IRI, canned wine sales grew 69% in the U.S. last year,1 and cans are the fastest-growing wine packaging segment in the nation.2 Bonterra cans are arriving to market at a time when consumers are more devoted than ever to organic products, with the Organic Trade Association noting that the U.S. market for organic products topped a record-setting $50 billion for the first time in 2018.3
Against this backdrop, the Bonterra brand has grown 69% since 2012,4 today offering a diverse portfolio of organically farmed wines that now includes the nation’s hottest format.
Bonterra’s next act conveniently arrives just in time for warmer weather, in a covetable format and varietals that fit right in with what fans want: the 250ml size accounts for over half of all canned wine sales, and white and rosé varietals are the fastest-growing selections in the 250ml segment.5 For tastemakers looking to embrace the chilled red trend, Young Red in can affords a doubly intriguing way to partake of the current wine zeitgeist (summer goals: realized).