Tim Dwyer, a senior sales leader who has worked at Red Bull, PepsiCo and most recently, Vita Coco, is joining Flow Alkaline Spring Water as the brand’s first-ever chief revenue officer, starting in early October 2019.
“I see in Flow Alkaline Water the same potential I saw in coconut water 10 years ago, and the Flow brand comes to the premium water market at a key time,” says Dwyer. “We’re seeing the rise of functional still water, we’re seeing shoppers trading up their regular bottled water for alkaline water, and there is a generational shift in what Gen Z and Millennials want from a premium packaged water. For one generation it was Voss. For another Fiji and Smartwater. Now, it’s Flow’s time.”
Dwyer, who held the title of vp of sales at Vita Coco and joined the coconut water brand in 2009, was Vita Coco’s highest ranking sales executive. Dwyer first focused on building the brand’s East Coast business, then its key national accounts, before eventually being promoted to vp of sales for the North American market.
Even though it’s his first c-suite role, Dwyer still loves an entrepreneurial environment. “After ten years helping build a brand, I am able to bring so much more to Flow, including insights from consumers, retailers, distributors and the next generation of beverage sales talent. I’m very excited to help build Flow’s retail presence in North America. Retailers are excited to carry more premium, functional waters, and that is something Flow can own a big piece of.” Dwyer maintains an extensive distributor and retailer network in North America that will immediately benefit Flow’s growth.
“Flow has seen a 300% year over year growth with a strong US expansion with major club and mass grocery accounts and with the strategic hire of Tim Dwyer as Flow’s CRO, the brand will continue to grow to over 100 million packs in 2020,” Nicholas Reichenbach, the founder and CEO of Flow said of Dwyer’s appointment at Flow.
Source: Flow Alkaline Spring Water