Cider Supply Company Ltd, the brand owner of Galipette Cidre, today announced that it has appointed Ilkka Soini as Managing Director effective November 1st. Soini joins from Diageo PLC, the world’s largest spirits producer, where he has spent a decade in various commercial leadership roles across Europe, most recently leading Diageo’s eCommerce business for Continental Europe. Prior to Diageo, Soini held various marketing and commercial roles at Scottish & Newcastle, UK based beer and cider group and the maker of Fosters Lager, Newcastle Brown Ale and Strongbow Cider.
‘’We are delighted that a leader of Ilkka’s caliber is joining our management team. His significant senior commercial expertise in beverage industry, coupled with his global network and deep knowledge of international marketplace, makes him the right person to lead Cider Supply Company to the next stage of growth as we are expanding our presence across Europe, North America and beyond.’’
‘’I’m incredibly excited to join the CSCo’s talented and passionate team. Cider market has witnessed phenomenal development globally over the past decade and the growth is forecasted to continue. The category is perfectly equipped to tap into the global megatrends towards natural and craft, however, it is still lacking genuinely high quality and 100% natural pure juice offerings that today’s conscious and quality-seeking consumers are looking for.
Galipette Cidre product range is filling that void by setting a new standard for the category and are uniquely positioned to meet the expectations of tomorrow’s cider drinker. I am looking forward to work together with CSCo team, our customer network and our business partners across the globe to unlock the full potential of this business.’’
Source: Galipette Cidre