How To
Trying to Serve Craft Beers in Your Restaurant? Consider These 4 Tips
One of the best ways to showcase your love for all things food and beverage is by opening a restaurant. While this industry is highly competitive, you can be successful if you come up with a unique idea. If you are like most restaurateurs, finding a way to make your customers happy is your top concern. Serving a variety of craft beers is a great way to attract the attention of beer lovers in your area. While it may seem fairly simple to serve craft beers in a restaurant, it can be quite complicated without the right amount of planning. The following are just some of the things you should consider when trying to start serving craft beers in your restaurant.
Focus on Draft Quality
The main concern you need to have when trying to serve craft beers is getting the highest quality taps on the market. Not only will need quality taps, you should invest in a beer filtration system as well. The money that you put into your draft system will pay off when you are able to provide the highest quality beers around. The last thing you want is a tap that does not properly carbonate your beers and leaves them tasting flat or stale. Neglecting to invest in a proper system will usually lead to a variety of problems in the long run. If you are unsure about what you need, working with an expert in this industry is a great idea.
Get to Know the Representatives of the Craft Beer Company
When trying to bring up and coming craft beer brands into your restaurant, you need to work on forging relationships with their sales representatives. Doing this will allow you to get first crack at the newest beverages these companies are working on. You need to work on letting the sales rep know just how much you enjoy their product and why you want to showcase it in your restaurant. Failing to forge these types of relationships can lead to you getting edged out by the competition. Scheduling consultations with these sales reps is a great way to find out more about their brand. Having these meeting at your restaurant is also a great way to wine and dine the reps as well. Making a great first impression will allow you to get the distribution deal you want with a particular craft beer company.
Hiring Knowledgeable Servers is a Great Idea
Visitors to your restaurant may need a bit of guidance when it comes to choosing the right craft beers. Having knowledgeable and friendly servers makes a big difference when trying to ensure a customer has a great experience. With the right servers, you will have no problem keeping customers happy and coming back for more time and time again. Even if servers don’t know a lot about the beers on the menu, you can always train them. Having the reps for various craft beers come in and give a master class on their brand is a great way to inform servers.
It’s All About Promotion
Once you have all of the right pieces in place, you will have to promote the craft beer selection you have. The best way to do this is by taking advantage of the power of social media. By letting people know what you have to offer and what type of specials you are running, you can drum up interest. Running weekly specials on your beer can also help you attract more customers. The more you are able to tell prospective customers about the drink selection you can offer, the easier you will find it to get the right response. Failing to properly promote your brand and the beer you are serving will make it extremely hard to increase your customer base.
By investing in state of the art equipment, you can start serving unique and tasty beers to your customers.
