DrinkPreneur

Comunity of Beverage Business For Entrepreneurs

Beverage News

Natalie’s Juice Launches Holistic Juice Line

Natalie's Juice Launches Holistic Juice LineNatalie’s Orchid Island Juice Company announced today the launch of a new line of cold-pressed juices that feature exciting new functional and holistic properties. The three new juices represent the next generation of Natalie’s juices and were brought to market after 6-months of streamlined development. Specifically formulated with functional botanicals, traditional spices and superfood ingredients, the Holistic Juice line will help promote customer health, wellness and nutrition.

“Our new line of Holistic Juices ushers in Natalie’s next generation of juices and we couldn’t be more excited,” said Marygrace Sexton, the Founder and CEO of Natalie’s Orchid Island Juice Company. “As Natalie’s continues to grow, it also continues to innovate – discovering fresh ways to offer our customers juices that will improve every aspect of their lives.”

The new line of holistic cold-pressed juices come in three varieties:

  • Purify – made from blood orange, grapefruit, dandelion and ginger to help reduce inflammation and improve digestion.
  • Relax – made from orange, pineapple, chamomile and passion flower to help calm the mind and relax the soul.
  • Resilient – made from blood orange, elderberry, turmeric, black pepper and ginger to help boost the immune system and lower inflammation.

This is Natalie’s first foray into cold-pressed juices, a method consumers increasingly value. As with all of Natalie’s juices, the focus continues to be on using the fewest and freshest, plant-based ingredients and minimal processing so that customers are assured of enjoying a clean and nutritious juice.

“Consumers are driving brands to be more intentional with their innovation process. With trends rapidly evolving, it is important for Natalie’s to remain the authentic brand on the shelf as we strive to be quick-to-market with a functional juice line,” said Natalie Sexton, Vice President of Marketing. “Fortunately, Natalie’s is nimble enough to develop a new line with amazing dexterity and we are on the shelves with this new line in a matter of months.”

According to a recent SPINS Report on the Natural Channel, Natalie’s is one of the top four juices contributing growth in the functional juice category. This new line solidifies the company’s leadership role in this space as one of the most authentic and trusted clean label juice companies in the country.

Natalie’s Holistic Juices will premiere on shelves at Publix locations starting at the end of March. They will also be available at Fresh Thyme in the Midwest, and Fairway in the Northeast.

Source: Natalie’s Orchid Island Juice Company

Tagged ,

Related Posts