DrinkPreneur

Brand News

Arla relaunching its brand worldwide

The new slogan ‘Let in the Goodness’ will be accompanied by the dairy company’s largest international marketing campaign to date, underlining Arla’s …

New Starbucks Iced Coffee – Brewed to Personalize at Home

Inspired by Starbucks® handcrafted iced coffee, Starbucks® Iced Coffee – Brewed to Personalize beverages are the perfect way for customers to enjoy the …

Coca-Cola Great Britain to launch Glacéau Smartwater

Coca‑Cola Great Britain (CCGB)  announces the launch of its new bottled water brand, glacéau smartwater. The £1.38bn UK bottled water category, has grown …