DrinkPreneur

Brand News

Robinsons Fruit Shoot Introduces New No Added Sugar “Strawbrainy” Flavor to U.S. Market

Britvic, one of the leading soft drinks companies in Europe, today announces the launch of a Robinsons Fruit Shoot No Added Sugar flavor, Strawbrainy, a new …

Arla relaunching its brand worldwide

The new slogan ‘Let in the Goodness’ will be accompanied by the dairy company’s largest international marketing campaign to date, underlining Arla’s …

New Starbucks Iced Coffee – Brewed to Personalize at Home

Inspired by Starbucks® handcrafted iced coffee, Starbucks® Iced Coffee – Brewed to Personalize beverages are the perfect way for customers to enjoy the …

Coca-Cola Great Britain to launch Glacéau Smartwater

Coca‑Cola Great Britain (CCGB)  announces the launch of its new bottled water brand, glacéau smartwater. The £1.38bn UK bottled water category, has grown …