Beverage News
Seedlip Launches Third Non-Alcoholic Spirit
With the launch of the World’s first Non-alcoholic Spirit in 2015, Seedlip pioneered the birth of a new category & approach to drinking – ‘considered & complex Non-alcoholic drinks’
September 10th will mark the official release of the third Non-alcoholic Spirit to join the Seedlip family with celebratory Grove 42 cocktails hosted at the Ace Hotel in downtown Los Angeles.
Grove 42 is a celebration of the Orange; an adult, citrus blend of copper-pot distillates including Bitter Orange, Mandarin, Blood Orange, Lemongrass, Sansho Peppercorn, Ginger & Lemon.
The new NA Spirit delivers a bright year-round flavor profile with Orange zest & Mandarin pith top notes, juicy Blood Orange undertones & uplifting spice character from Lemongrass & Ginger. Sunshine in a glass, Grove 42 pairs perfectly with Soda & an Orange twist.
Ben Branson, Founder of Seedlip adds; ‘Very excited to be launching Seedlip Grove 42. It marks an important focus on both the fascinating world of the Citrus genus as well as soda as a signature mixer allowing Grove to truly shine in a completely sugar and alcohol-free cocktail.’
Since it’s launch in late 2015, Seedlip has been championed by some of the most celebrated bartenders & Michelin starred Chefs around the globe & today is served in over 16 International cities in restaurants & bars such as Eleven Madison Park, The French Laundry & The Dead Rabbit, to name a few. The company is supported by a team of 60 employees with offices in the UK and most recently, Los Angeles, CA.
The launch of Grove 42 follows a string of innovation within the NA category from Seedlip, including a limited edition dark Seedlip Spirit for The World’s 50 Best Restaurants Awards, the world’s first ever NOgroni made with 22 different ingredients & a ground-breaking inclusive global bar concept, N o l o by Seedlip, which focused on the ingredients & flavor of a cocktail rather than the alcohol content.
Source: Seedlips
