Beverage News

Global economy slows

UntitledIt had been growing by 4% a year, then slumped in 2008/09 and swiftly returned to 4% growth in 2010.  Since then it has hovered at around 3%, but now seems to be heading towards just 2%.

All this is captured in the most insightful single line I have ever seen – The Economist magazine’s regular chart on overall global economic growth.


The commentary on 13th September highlighted that:

  • Brazil has slipped into recession
  • Russia has stalled
  • Japan’s new sales tax has depressed consumption
  • Euro area growth was a mere 0.7% in the year to June
  • China contributed 45% of total global growth.

2.6% is not to be sneezed at, but 4% would be far healthier.

About Richard Hall

Richard Hall is an acknowledged expert on the international food and drinks sector, chairing and speaking at numerous industry conferences as well as offering independent comment on bevblog.net. Richard has undertaken many consultancy projects over the past 25 years as well as helping form several industry organisations, including the foundation and chairmanship of the Natural Hydration Council and more recently the Yogurt Council in 2013/14. In 2010 he was Series Consultant for the BBC Money Programme series on The Foods That Make Billions.

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