Bai Brands, the makers of Bai, Bai Bubbles and Antiwater, today announced that it will be running a national TV commercial with Justin Timberlake, the brand’s Chief Flavor Officer, and a surprise special guest during the 2017 Big Game. The 30 second spot, airing Sunday, February 5, 2017 on FOX, was developed by the Bai in-house creative team led by Chief Creative Officer Chad Portas.
Bai aired its first Big Game ad, a regional spot titled “Horse Whisperer,” in 2016. “When we saw the impact that last year’s commercial had on our brand awareness and engagement, we knew we had to do something again, but on a national stage,” said Ben Weiss, Founder and CEO of Bai.
Adds Weiss, “Fortunately, we were able to turn to our Chief Flavor Officer who played an integral role in the development of this spot. Justin has been working closely with our team on several new projects and we are excited to see them all come to life in 2017. This is just the beginning.”
Bai announced its partnership with the award winning actor and musician in November 2016. As part of his role, Timberlake is involved with new flavor innovation, product launches, marketing campaigns and digital content, among other initiatives.
Founded by Weiss in 2009, Bai delivers refreshing, flavorful beverages with better-for-you ingredients. Both Bai and Bai Bubbles offer fresh fruit flavor and antioxidants with no artificial sweeteners and only 5 calories and 1 gram of sugar per serving. Bai Antiwater offers antioxidants in the form of a super-purified bottled water. Bai is now the fastest growing brand in the enhanced water category.
Source: Bai Brand