On the heels of other recent west coast expansions, Riff Cold Brewed announces widespread availability throughout Northern California as part of a new partnership with United Natural Foods Inc. (UNFI).
“We couldn’t be more excited to enter California. It’s the home state for three of Riff’s co-founders,” said Steve Barham, Riff’s Co-founder, and President. “It feels like a homecoming.”
California is the second expansion state for Riff this month. Earlier in April, Riff announced availability throughout the state of Arizona.
Some of the retailers participating in Riff’s Bay Area launch:
Sam Mogannam, Founder of the Bi-Rite, first tasted Riff at San Francisco’s Good Food Mercantile in January. “I was very impressed, from the very first sip,” explained Mogannam. “Celebrating the natural flavors already available in the coffee bean was something that appealed to me as a chef. Our customers will appreciate Riff’s artisanal approach, as well as the transparency offered regarding caffeine levels, and empowering them to choose what’s right for them.”
The initial phase of Riff’s UNFI partnership provides availability via two west coast distribution centers. UNFI’s Rocklin Distribution Center will serve customers in Northern California, while their Ridgefield Distribution Center will serve customers in Southern Washington and Oregon.
As part of the partnership launch, Riff will be presenting at UNFI’s Autumn Buying Showcase May 8-9th at the Long Beach Convention Center. Riff’s ready-to-drink cold brewed coffees are available in 10.5 oz bottles, 20L kegs (nitro and regular) and 96 oz bag-in-box formats.
Source: Riff Cold Brewed