“When life gives you lemons—make lemonade!” We consume a lot of liquids in the summertime due to constant heat. The summer season is the perfect time of the year to release your own lemonade brand. So, what could sound tastier than a nutritious, organic lemonade filled with Vitamin C and naturally occurring electrolytes and antioxidants? Today we have a chance to speak with the founder of Sweet’tauk Lemonade—Deborah Aiza.
There were so many new beverages being made but lemonade was staying the same. So I started Sweet’tauk using cold-pressed fresh-squeezed fruits and less than half the sugar. It made a healthier-for-you update to a summer classic.
It seemed that most new beverages I was seeing – green juices and such – were meal replacements. But as you said people need something to drink and enjoy and quench their thirst on a hot summer day. And it was a hot summer day!
It was an opportunity to do exactly that – apply green juice methods and ingredients to lemonade. To make a natural, organic fresh never heated low sugar good for you lemonade.
Mango is coming soon and in addition to our low sugar we have recently starting making sugar free versions, sweetened with natural and organic stevia and still with our same tart flavor profile. Our sugar free version of Meyer lemonade is already available in the Hamptons and selected stores in the city.
The nuance of flavor of our Meyer Lemonade is my personal favorite due to the combination of citrus juices and I am proud and happy that we got the classic right.
That would be terrific and we’ve had requests from Japan, South Korea and Dubai – where the is surfing. We are excited to go global. But its only been a year and a half so we are still working hard to meet demand and opportunities here at home. But stay tuned.
Our main competitors are the hydration beverages in the HPP set. Drinks like coconut water, maple water, and watermelon juice.
We are America’s first cold-pressed, fresh squeezed, never cooked, HPP lemonade brand. That said – its lemonade. It’s not about being unique its about our updating an American classic.
We want to be The Next Generation of Lemonade™ We believe that someone who grows up drinking Sweet’tauk’s fresh taste tart lemonades today will serve it to their children. We believe we are here to stay. And if the next five years are anything like the last five months they are going to feel like 50. So it’s hard to say where we will be but is a great journey.
Nothing. Like you said it’s all about mistakes. While it didn’t feel like it I was lucky in that we bootstrapped and raised very little money to get this far. So, it was impossible to make big mistakes. We probably made a lot of little ones but that’s how you learn. As for lessons, a hundred-mile radius is a good place to start and focus on until you have equal resources to apply elsewhere. That may sound cryptic but anyone who has started a beverage business will know exactly what I mean.
Meet your peers. Use resources like this. And again – just go meet everyone. Face to face. First hand. Beverage really is a people business. And its personal – you’re making something someone will drink. So go get them to drink it!
For more information visit Sweet’tauk website.