Beverage Startups
Check out the finalists of DrinkPreneur Live 2014
This week was truly exciting for the DrinkPreneur Live 2014 entries as the voting process was about to finish. Judges examined each product on different levels – analyzing the market, packaging, innovation and business model to determine, who of them has the most potential to become one of the next big things in the consumer goods industry.
41 brand owners had submitted their products to the event before the 31st of May and judges had to choose only 20 who will have an opportunity to present their products at the Live event in London on the 11th of June. They will have to face the constructive criticism and judgment from mentors and industry professionals during the workshop session and defend their ideas by the end of the day.
The team of judges and Industry experts include, Richard Reed – co-founder of the Innocent drinks and JamJar investments, David Beardmore – Category buyers from Tesco’s, Tony Parente – Coca-Cola’s new Ventures director and many more. Most of them have been shaping the UK’s food and beverage industry for the last 10-20 years and they have seen many brands rise and fall.
| Brand | Judges Evaluation | Judges Voted | User Evaluation | Users Voted | User vote Counte Ratio | Final Vote |
| OOb | 9,07 | 14 | 6,76 | 15 | 0,01 | 8,49 |
| Bella Berry | 8 | 16 | 9,61 | 72 | 0,07 | 8,20 |
| Vegesentials | 8,21 | 14 | 8,5 | 6 | 0,01 | 8,10 |
| Enerdrinks | 7,65 | 17 | 9,29 | 198 | 0,19 | 7,98 |
| Giraffe | 7,67 | 12 | 9,36 | 42 | 0,04 | 7,86 |
| CocoMojo | 7,57 | 14 | 9,5 | 2 | 0,00 | 7,77 |
| Genuine Juices | 7,5 | 14 | 9,43 | 63 | 0,06 | 7,76 |
| Slow juice | 7,23 | 13 | 9,56 | 78 | 0,07 | 7,58 |
| Herbal Magic | 7,21 | 14 | 9,14 | 7 | 0,01 | 7,42 |
| Magic Moments | 7,42 | 12 | 8 | 7 | 0,01 | 7,38 |
| Roispresso | 7,46 | 13 | 7,67 | 9 | 0,01 | 7,36 |
| SMOOCH | 7,33 | 12 | 7,01 | 67 | 0,06 | 7,19 |
| Van Bulck beers | 6,83 | 12 | 8,8 | 5 | 0,00 | 7,05 |
| HighVit | 6,67 | 12 | 8,91 | 56 | 0,05 | 6,99 |
| Overly | 6,5 | 12 | 9,52 | 40 | 0,04 | 6,95 |
| “Banana is Yellow” | 6,67 | 15 | 8,29 | 7 | 0,01 | 6,83 |
| Astis Bubbles | 6,33 | 12 | 8,88 | 40 | 0,04 | 6,70 |
| Whey It Up | 6,29 | 14 | 8,7 | 10 | 0,01 | 6,61 |
| Man-Up | 6,08 | 12 | 8,82 | 92 | 0,09 | 6,54 |
| BE:ZEN | 6,45 | 15 | 5,8 | 5 | 0,00 | 6,21 |
| WATTSHOT | 5,77 | 13 | 8,5 | 2 | 0,00 | 6,15 |
| VOZ SPARKLING VODKA | 6,31 | 13 | 6 | 3 | 0,00 | 6,13 |
| TZinga | 6,08 | 12 | 6,43 | 7 | 0,01 | 6,03 |
| Grrana Energy Tonic | 5,42 | 12 | 9,07 | 28 | 0,03 | 6,00 |
| White T | 6,18 | 11 | 5,33 | 6 | 0,01 | 5,91 |
| Revit Cardio Drink | 5,58 | 12 | 7,88 | 8 | 0,01 | 5,89 |
| MARENGO | 5,5 | 13 | 6,5 | 4 | 0,00 | 5,57 |
| Brain Tonique | 4,92 | 13 | 8,75 | 20 | 0,02 | 5,53 |
| Blushing Push, Drugstone, Tonic Lightness | 4,83 | 12 | 7,8 | 15 | 0,01 | 5,28 |
| Dzen | 5,21 | 14 | 5,83 | 6 | 0,01 | 5,22 |
| Juice Gallery | 4,85 | 13 | 7,2 | 5 | 0,00 | 5,18 |
| NapNock | 5,18 | 11 | 5,71 | 7 | 0,01 | 5,18 |
| Simply Umai | 5,18 | 11 | 5,57 | 7 | 0,01 | 5,15 |
| M-Shake | 5,62 | 13 | 3,5 | 4 | 0,00 | 5,13 |
| NUDE ‘N CRUDE | 4,64 | 11 | 6,27 | 11 | 0,01 | 4,85 |
| Cornny | 3,25 | 12 | 7,1 | 10 | 0,01 | 3,89 |
| Roar Living | 7,67 | 12 | 7 | 4 | 0,00 | 7,40 |
| Y Water | 6,5 | 12 | 9,13 | 39 | 0,04 | 6,88 |
| 99% Guiltless | 6,23 | 13 | 9 | 37 | 0,03 | 6,64 |
| Fruz Omega3 | 6,67 | 12 | 7 | 6 | 0,01 | 6,60 |
| Tea Bunch | 6,5 | 12 | 6,89 | 9 | 0,01 | 6,45 |
Legend
Qualified , Cannot attend,
You can see the results and the finalists here: http://www.drinkpreneur.com/drink-preneur-live-2014/drinkpreneur-2014-results/
There are only few last minute tickets remaining to the event so do not miss the opportunity to participate in the UK’s first beverage accelerator and witness the brands flourish in action.
Get the tickets to the event here: http://www.zenithinternational.com/events/178/1st%20Drinkpreneur%20Conference
