How To

America’s favourite Beverage

plastic-water-bottleIs not what you think.

Figures were published recently as part of a National Health and Nutrition Examination Survey, with 5,627 respondents reporting on all they drank over 2 days in 2009-10, a surprisingly long time ago.

  • 1st came tap water.
  • 2nd was plain bottled water.
  • After a big gap, 2% fat milk ranked 3rd.
  • Ground coffee was 4th.
  • Whole milk was 5th.
  • Cola came 6th.

Average consumption of all water was 0.55 litres a day.

Coffee consumption was 6 times higher at 8.00 in the morning than at lunchtime and still lower after dinner.

Soda consumption peaked at midday and again in the early evening.

About Richard Hall

Richard Hall is an acknowledged expert on the international food and drinks sector, chairing and speaking at numerous industry conferences as well as offering independent comment on bevblog.net. Richard has undertaken many consultancy projects over the past 25 years as well as helping form several industry organisations, including the foundation and chairmanship of the Natural Hydration Council and more recently the Yogurt Council in 2013/14. In 2010 he was Series Consultant for the BBC Money Programme series on The Foods That Make Billions.

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