When you get started into the beverage industry, you will hear a lot of established business owners who are proud of themselves to have built their name without or with minimum marketing strategies. The beverage industry is just like any other niche. So, if marketing strategies have succeeded in strengthening the brand’s image in other sectors, then they should work for your beverage business too. If you want to market your beverage in the right way, then the best thing you should do is sell your brand and focus on creating your messages for your target audience.
Creating a strong branding strategy makes your buyers trust you and helps you step ahead of your competition. With such a strong competition on the beverage industry, you need to be original and use any “marketing weapon” to be on top. This article is going to help you discover the best strategies to market your brand in the best possible way.
When you decide which branding strategy to choose, think that your brand is the promise you make to your customers many years from now. Your branding strategy includes the most important elements that make your clients buy your products. So, the first step you should make is setting yourself apart from the competition. Think of the best qualities of your product that make your clients choose your beverage and include them in your branding strategy.
To build a successful branding strategy you need to also know who your target customers will be. Do your research and discover what your customers like the most and what they expect from your product. Finally, develop your product’s personality and think how you will keep your promise in front of them. You cannot fail your customers. This means that you should deliver constant value to the people who chose your product.
The power of social media is incredible nowadays. Facebook, Twitter, or Instagram are some of the most popular social media platforms. Millions of people are active every day on social media, looking for news and updates on their favorite brands. So, if you want to engage with your customers and find more about their preferences, you need to be active on social media. What is more, it can become an amazing branding channel which helps you reach more customers and increase your sales.
Jagermeister, for example, is killing with social media. It uses Twitter regularly to engage with their target audience. Its marketing department is active with posting relevant topics that keep their customers engaged. They use various hashtags and memes to target their audience and increase the number of followers. In addition, they answer to comments and mentions, thus showing their clients they care about them.
Influencer marketing is starting to get more fans thanks to its excellent and immediate results. What does it mean? You use key opinion leaders, the so-called “influencers”, in your industry to talk about your brand and transmit your message. Influencers have thousands, if not millions of followers, across the world who pay attention to what he or she is posting and copy their consumer behavior. Therefore, investing in an influencer marketing strategy is a wise decision.
PepsiCo. is a big fan of this strategy and uses influencers to encourage millennials to choose their beverage. For example, they invested in the campaign #SayItWithPepsi and asked several influencers to share their content on different social media platforms. The result was according to expectations, bringing Pepsi millions of likes and comments. Thus, their marketing campaign was a success. By becoming so viral on social media, you will also catch the attention of many B2B customers who will contact you for an offer.
You might produce the best beverages in the world. But, this is not enough if your customers don’t know about you. When you build your SEO strategy, you should also think about developing an online blog on your website. From here, you can take things a bit further and connect your social media accounts to your blog. Therefore, whenever you post something on your blog, it will immediately appear on social media and “hit” your target audience.
A blog is the best communication channel you can have. You can also partner with other well-known bloggers in the beverage industry for guest posts about your business. This is how you will reach out to more people who can then become your customers. Pick Writers collaborates with various beverage companies in the world and encourages the idea of developing a blog when you want more visibility. It is very important to create original content and be consistent in publishing new articles.
Networking is very important when you want to target more B2B customers. Therefore, apart from the online presence, it is also a good thing to be present in as many national and international events as possible. So, you should constantly check the agenda of some of the biggest events happening for your niche. You will not only stay updated with the latest trends in the industry, but you will also have the chance to meet some of the best professionals. There are many business opportunities that appear in such events. Thus, you cannot miss them.
On the other hand, you can also host your own events. You can celebrate the accomplishment of various milestones in your business and invite the leaders to join you. Furthermore, this is a good chance to display your products and introduce them to some of your future collaborators. You can start with a small event and invite 10-15 businesses to join and taste your beverage. Then, as the word starts spreading out, you can opt for bigger events and become known in the market for your great products and amazing events.
We live in an exciting era when any information is at our disposal. It just takes two clicks and we find everything we want. So, when you want to market your beverage business, you need to use this advantage and do an extensive research about the market and target audience. The beverage industry is very competitive and gaining new customers can be tricky. Therefore, you need to be consistent and keep your promise towards your clients. The tips above will help stay on top of your competition and bring more B2B customers to partner with.