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Monster vs RedBull in Spain

3579501382_acf4b1e2bcI’ve written several blogs about Monster energy drink catching up with and overtaking Red Bull in the United States.

Now it’s happening in Spain as well.  The latest figures from the September edition of Alimarket show:

  • Monster volume up 56% to 25 million litres in 2013, compared with Red Bull down 6% to 30 million litres.
  • Monster retail volume up 7.5 share points to 21.0% in the year to 30 March 2014, compared with Red Bull down 2.1 share points to 20.3%.  Where next, I wonder ?


About Richard Hall

Richard Hall is an acknowledged expert on the international food and drinks sector, chairing and speaking at numerous industry conferences as well as offering independent comment on bevblog.net. Richard has undertaken many consultancy projects over the past 25 years as well as helping form several industry organisations, including the foundation and chairmanship of the Natural Hydration Council and more recently the Yogurt Council in 2013/14. In 2010 he was Series Consultant for the BBC Money Programme series on The Foods That Make Billions.

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