This March, the UK’s largest pop-up supermarket for industry buyers is coming to London’s ExCeL. Between 19 – 22 March, The International Food & Drink Event (IFE) will be the global shopping hub for the industry’s most influential buyers. With 1000’s of new product launches and countless innovative offerings on display across the four-day event, trade attendees are guaranteed to leave inspired and motivated for the year ahead.
As consumer consumption habits continue to evolve at an ever increasing pace, IFE 2017 showcases the latest trends shaping the food and drink industry. As the show opening approaches, IFE shares its ultimate, not to be missed shopping list:
With more and more consumers embracing a teetotal lifestyle than ever before, the demand for premium adult soft drinks is at an all time high. Buyers should expect to see more cold-pressed juices and non-alcoholic adult soft drinks at IFE 2017.
Over the last five years there has been a significant rise in popularity of gluten free and free from market. No longer required for purely medical reasons, the sector is becoming increasingly popular choice with consumers looking to adopt a ‘better for you’ lifestyle. As interest in the market increases so does the demand for free from options that refuse to compromise on taste.
Protein isn’t what it used to be. Insects, plants and algae are all new and exciting meat substitutes and IFE 2017 has a great assortment of products for those buyers interested in alternative protein options.
With consumers’ lifestyles becoming busier, many are opting to graze regularly instead of sitting down to eat a main meal and are demanding healthy snacks that provide the same blend of nutrition and convenience.
Consumers are continuing to choose authentic and traditional products using locally sourced produce and at IFE 2017, buyers can discover a wide range of Great British & Irish products.
Buyers attending IFE 2017 will be blown away with the ground-breaking products on offer from exhibitors and be the first to see the NPD showcased daily. The Grocery Accelerator sessions will take place every day on the Talking Trends stage and will shine a spotlight on 20 of the most promising start-up food and drink companies, giving visitors the opportunity to taste, meet and discover something amazing.
Additionally, buyers looking to shop a particular trend can follow one of IFE’s “Trend Trails”. The simple to follow trail maps will highlight relevant stands to source new and on-trend produce in specific on-trend categories such as Free From, Fit for Kids, Private Label, Hot Beverages and Innovation on the go.
With so much to see and do, IFE 2017 has created a brand new Personal Itinerary planner on the website, enabling buyers to pinpoint the products, chef demos and seminars they don’t want to miss. The new tool aims to ensure that visitors leave with greater inspiration, newer ideas and wider knowledge of the industry.
Event Director, Soraya Gadelrab commented: “When we go shopping for fashion we don’t want to shop last season’s trends, and it’s no different with the food and drink industry. IFE 2017 is proud to be among the first to showcase the emerging global trends and latest NPD, we take our role as the buyers’ market incredibly seriously and are confident that some great partnerships will be formed during the four day event.”
Register now via the IFE website (www.ife.co.uk) for your free entrance badge and save paying the £25 on-the-door charge.
Don’t forget to follow the action on Twitter @IFEexhibition using #IFE17 and #IFEintro.
Source: IFE 2017