Beverage News
Sport & Active Nutrition Award Winners
Carbonated protein soda and ready to drink meals (RTD were amongst the winners of Bridge2Food’s 2017 Sports & Active Nutrition Awards showcasing innovation, the use of natural, functional ingredients and the continued trend to adapt mainstream products to target the active nutrition market.
Saturo Foods RTD food was awarded Best Sports & Active Nutrition Beverage – one 500ml bottle contains a complete, balanced meal including cabohydrates, protein, lipids, fibre, vitamins and minerals. Saturo can be consumed straight from the bottle, is available in a range of flavours has a low glycemic index and is totally vegan.
Claire Nuttall, Founder, Brand Incubator (pictured) said, “Saturo tasted delicious. Unlike other competitor alternatives, the chocolate one in particular had a great texture and taste, making you feel like you were nourishing your body. A great design which looked far more contemporary than alternatives on the market closely linked to old age rather than modern lifestyles. A modern approach to eating well on the move if you have to skip a meal. They really fill you up, yet don’t feel hard work at all.”
Hannes Feistenauer, CEO of Saturo Foods (pictured) said,”Saturo is proud to have won the award for “Best Sports Nutrition Beverage 2017.” This award will help us communicate our focus on high product quality and user experience for our meal in a bottle which is unmatched in Europe. Our drink enables everybody on the go to have a healthy, convenient and complete meal. We thank the Bridge2Food conference and the whole team for offering this outstanding opportunity to share our product, values and vision. This gathering of food industry experts provided plentiful possibilities for discussing trends and developments, sharing insights, finding synergies and thus creating more value to all of our customers. We are excited for Bridge2Food 2018. “
Star Nutrition Protein Soda from Gymgrossisten was awarded Best New Category Development. A new carbonated protein drink in four flavours – Cola, Orange, Lemon & Lime and Exotic – containing 10 grams of protein per serving with a delicious taste and texture. An ‘on the go’ protein product, designed for both mainstream retail consumers and established gym user as an alternative to sugar filled ‘fizzy pop’ and as a stand-alone post workout drink.
Colinda Hoegee, MD, Holland & Barrett Benelux said, “The judges felt that Protein Soda represented a creative innovation in the active nutrition beverage category. This reflects the increasing trend to adapt mainstream products to target active consumers as well as sports enthusiasts, looking for functional, tasty products.”
Gerard Klein Essink of Bridge2Food said “These are exciting times in the sports & active nutrition industry with the increasing trend towards targeting active mainstream consumers.”
“Our awards recognise and showcase the entrepreneurs and companies that are leading the way and the winners suggest that the future is very bright for our industry.”
The expert panel of judges was:
- Colinda Hoegee – MD, Holland & Barrett Benelux
- Claire Nuttall – Founder of The Brand Incubator
- Robert Walker – CEO Voff Science
- Pieter- Paul Verheggen – CEO of Motivaction
- Asker Jeukendrup – director, Mysportscience
The winners were announced at the 7th Sports & Active Nutrition Summit 2017 in the Netherlands. Europe’s leading Acive Nutrition Summit from brought together leading professionals from around the world to share new innovations, insights and developments in the Industry.
A full list of the finalists is:
Best New Sports Nutrition Beverage – awarded to an innovative new beverage:
- Saturo Foods for Saturo – Winner
- Limited Labs for Ketone.io
- Ovobest for NOVO-X Liquid Protein Boost 60
Best New Category Development – awarded to a company that has created a new category or added new features to an existing one:
- Gymgrossisten for Star Nutrition Protein Soda – Winner
- ELX Drinks BV for ELX Pro – Protein Water
- Omnimind for Nootropics supplements
Best New Sports Nutrition Product – awarded to a disruptive and innovative product:
- Fori for Fori Meat Snack Bars – Winner
- Better Than Coffee for Better Than Coffee Energy Bars
- JIMINI’s for JIMINI’s Conchiglie Pasta
Most Novel Ingredient – celebrates new ingredients that are truly innovative:
- Firmenich Ltd for Protein Shield Flavors – Winner
- GreenFood50 B.V for GreenFood50® Protein Rich Quinoa Flour
- Rembrandt Foods for REMPRO 8090 Egg Protein Isolate
For further information, please contact Sue Wilson: info@bridge2food.com
Original article was published in Bridge2Food blog.
