The Freedonia Group published a blog post discussing how trends in beverage consumption influences the disposable cup industry.
Analyst Katie Wieser starts the blog with “Summer is the season of blockbuster movies, weekend barbecues, garden weddings, and, of course, chain restaurants making every attempt to lure in new customers with seasonal cold beverage offerings.”
Just this year, Starbucks introduced blended Granitas drinks, Chick-fil-A debuted a frozen lemonade, and Checkers and Rally’s launched a new Chill Spot menu.
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The greater use of PET in foodservice packaging has helped makers of disposable cups gain back some of the losses they saw when Americans, particularly when buying food for kids, cut back on fountain soft drinks in favor of healthier alternatives such as bottled water or juice.
The Freedonia Group Cups & Lids study analyzes the overall industry. Demand for cups and lids in the US is projected to expand 3.9 percent per year to $10.6 billion in 2020. Gains will be supported by food trends that favor convenience and smaller portions.
More information about the study can be accessed here.
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Source: The Freedonia Group