Beverage News

San-Ei Gen F.F.I. Agrees To Exclusive Distribution

San-Ei Gen F.F.I. Agrees To Exclusive DistributionSan-Ei Gen F.F.I., Inc. has agreed to exclusively distribute Lycored’s tomato lycopene for the beverage segment in Japan and to jointly develop new tomato color products to expand the use of tomato color in new applications.

Tomato color is obtained by extracting lycopene from the fruit of solanaceous tomato (Lycopersicon esculentum MILL.). It delivers a rich red color and is not affected by variation of pH in foods and beverages.

In Japan, tomato color is widely used in drinks, desserts, and fish meat products. San-Ei Gen has promoted the use of highly stable tomato color formulations, from Lycored tomato products, using their unique manufacturing methods for more than 20 years.

In an effort to expand the use of Lycored’s tomato color into beverages, the cooperation between Lycored and San-Ei Gen provides San-Ei Gen with distribution exclusivity for this segment.

“We will work together to accelerate the product development efforts with an emphasis on expanding the color range and further expand the use of tomato color into other food and beverage applications where it has not often been used.”, says Masayuki Nishino, General Manager of San-Ei Gen.

“This agreement further strengthens our long-term commitment to the Japanese market and we’re certain that joining our product development efforts with San-Ei Gen will lead to improved coloration formulations that will benefit the industry as a whole.” says Rony Patishi-Chillim, CEO of Lycored.

Source: Lycored

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