The beverage category is one of the most vibrate and active consumer categories. Beer, water, wine and carbonated soft drinks have been particularly active over the last twelve months as identified in a new ThePackHub study featuring over 240 with packaging innovations.
An exciting area of growth is around smart and intelligent solutions. These R&D developments focus on the latest technological advances and may still take a number of years to come to market Some adapt existing technologies and knowledge and move the game forward slightly.
Others are new to the world initiatives that really take beverage packaging innovations to another level. Some of the packaging innovations we’ve spotted include a beer bottle cap from Beck’s with a 360o lens for taking pictures, a smart packaging application that activates LED lights when consumers interact and a smart cap device that reminds consumers to stay hydrated.
Another area showing good growth is around sustainability as brands aim to gain competitive advantage, consumer acceptance and improve the environment through the implementation of ecologically focused packaging. Digital print has also opened up opportunity for beer and carbonated soft drink brands to create, in some instances, millions of uniquely designed packs to improve shelf stand out.
The beverage packaging innovation market is brown down into the following key themes:
More information on this beverage packaging innovations report can be seen here – Beverage Packaging Innovations