Beverage News

Invitation to 7th Annual Beverage Packaging Congress

Invitation to 7th Annual Beverage Packaging CongressThis leading event is THE ONLY conference in Europe that focuses on both Alcoholic and Non-Alcoholic beverage markets. It will bring together over 170 industry experts under one venue to network and exchange ideas. This two-day event will include exclusive studies, interactive round-tables and panel discussions from top industry experts. Not only does the agenda highlight the success of major brands, it will also include success stories of SMEs and start-ups, which will give the audience a full overview of the current innovations in the beverage packaging industry.

The focus on this year’s event is the digital transformation the beverage packaging industry is currently facing through E-commerce, IOT, and augmented reality. It will also cover consumer trends in product customization and packaging innovation with a purpose. Over 21 presentations will be delivered on the latest trends and the most recent disruptive technologies currently in the beverage packaging industry.

Sustainability is also included in this year’s agenda as public pressure is rising for brands to be more ethical and ecological. The programe will not only cover a detailed explanation of what regulations brands need to adhere to, it will also include innovative solutions and materials for eco-packaging as well as how to communicate with the public about their values and transparency.

Key Agenda Highlights for 2018

  • Hans van Bochove, Vice-President Public Affairs and Government Relations, Coca-Cola
    Delving deeper into Coca-Cola’s sustainability Strategy
  • Santiago Navarro, CEO, Garçon Wine

Case study: Disrupting wine delivery & retailing: engaging consumers with an eco-friendly solution

  • Olivier Depas, – Global Category & Channel Sales Development Director, Nestlé Waters
    Online vs Instore shopping: analysing packaging differentiation to identify and engage a targeted audience
  • Caitriona Murphy – Global Brand Manager, The Absolut Company
    Spotlight Case study: Provide experiences beyond products. Following Malibu bottles’ digital transformation into interactive touchpoints
  • Shameem Kazmi – Director of R&D, Britvic
    Exploring Britvic R&D strategies to deliver novel packaging solutions

To see a full overview of this year’s agenda, click here.

As the shape of the beverage packaging industry changes and more emphasis is put on sustainability, there is a higher need for the industry to come together to exchange ideas and experiences on how to adapt their packaging. This two-day event will also provide a networking opportunity for attendees to find innovative ways to package their beverages for the near future.

We hope to see you at the Beverage Packaging Congress 2018 in the amazing city of Brussels in October!

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