DrinkPreneur

Beverage News

New Citrus Zinger Sport Allows Hands-Free Hydration

Staying hydrated is a crucial part of any exercise routine, but when it comes to   guzzling down sugary sports drinks, there is a better option.  …

Functional food: a complex market calls for diversification

Foods with an additional health benefit are becoming more and more popular. In particular it is individual product concepts emphasizing specific health aspects …

Robinsons Fruit Shoot Introduces New No Added Sugar “Strawbrainy” Flavor to U.S. Market

Britvic, one of the leading soft drinks companies in Europe, today announces the launch of a Robinsons Fruit Shoot No Added Sugar flavor, Strawbrainy, a new …

Universal and Versatile Skin Beautifier for all Ages from Ginger Root Symrise Launches SymVital® AR

• Promotes healthy radiance and even skin tone • Visibly reduces signs of irritation-induced aging and UV spots • 100 % pure and natural ginger root …

Sports nutrition: Curcumin may support against oxidative stress in muscles

Indena’s bioavailable curcumin formulation MERIVA® may attenuate exercise-induced DOMS (Delayed Onset Muscle Soreness), says the first study in humans …

The Power of Less

BENEO Presents Smart Ingredient Choices for Sugar Reduced, Low Glycaemic and Gluten-Free Product Formulations HiE 2014, Amsterdam (2nd – 4th December), Hall …

Arla relaunching its brand worldwide

The new slogan ‘Let in the Goodness’ will be accompanied by the dairy company’s largest international marketing campaign to date, underlining Arla’s …

Advantame Approved in Europe

On 3 June 2014, the European Commission approved Advantame, the new, low calorie sweetener from Ajinomoto, thus helping food and beverage companies to meet …

Drinks for a Dry Generation

There’s a growing trend among young adults in the UK – these days, it’s cool not to drink. But with a lack of alcoholic alternatives, choices are …

Transforming Tea Time

After decades of focus on coffee, the hot beverage market is turning its sights on the humble tea leaf. Stephanie Phillips takes a look at the latest …