DrinkPreneur

Beverage News

WAT-AAH! Announces Partnership With Superstar Ariana Grande

WAT-AAH!, one of the fastest-growing brands of functional bottled water, announced today a marketing and long-term equity partnership with pop superstar Ariana …

E-ON premium energy drink launches in Rexam 12 oz. Sleek® cans

There’s a new energy drink for the “modern and forward-minded.” Building off the success and rapid growth of its products in Europe and Asia, Global …

evian® and French Fashion House KENZO Partner To Release 2015 Limited Edition Bottle

This year, evian® and French fashion house KENZO collaborated to design the 2015 evian Limited Edition bottle. KENZO’s Creative Directors, Carol Lim …

Reed’s, Inc. New Product Marries Coffee and Kombucha

Reed’s, Inc. announcedit is adding an organic coffee kombucha to its line-up of Reed’s Culture Club Kombucha. “The kombucha culture is traditionally …

Honest® Tea Refreshes glass bottles tea line to Enhance connection to Brand’s heritage and mission

Honest Tea, the top-selling organic bottled tea in the U.S., is refreshing its glass-bottled tea beverage line to deepen and broaden the brand’s mission and …

Steinsieker, Calcium to drink for fit and strong bones

Steinsieker is the Calcium richest mineral water worldwide and was being presented at the Gulfood 2014 in Dubai for the first time. The Calcium Mineral Water …

SMIRNOFF® Vodka Brings New Meaning to Sour & Sweet with the Launch of SMIRNOFF® Sours

SMIRNOFF® Vodka is bringing a zesty new twist to the vodka category with the launch of its latest innovation, SMIRNOFF® Sours. The first of its kind, Sours …

Jamba Juice Continues Expansion of Juice Offerings with Launch of Cold Pressed Juice Line

Jamba, Inc., a leading health and wellness brand and the leading retailer of freshly squeezed juice today announced the launch of its new line of cold-pressed …

Absolut collaborates with Andy Warhol once again with latest limited edition

Absolut proudly introduces the Andy Warhol Edition, a new limited edition bottle celebrating creativity, pop art and the brand’s iconic collaboration with …

Jones Soda Launches New Line of Sparkling Waters

Created in response to increased consumer demand for healthier products, Jones Sparkling Water is available in four signature Jones flavors – Berry Lemonade, …