As a major step in establishing its cider range across Asia Pacific, Cider Supply Co. announces today a strategic brand management agreement with Craft Republic of China. The agreement covers exclusive distribution and brand activation rights across Mainland China (excluding Hong Kong, Macau & Taiwan), for the Galipette Cidre range, the award-winning pure juice French cider.
Craft Republic, with HQ in Shanghai, is an innovative and forward thinking independent craft beverage importer and distributor, representing brands such as Our/Vodka of Pernod Ricard, Moody Tongue Brewing Co. and FEW Spirits.
‘’We are excited about today’s announcement, which will see the Galipette Cidre range to be introduced into the fastest growing craft beverage market in the world. Craft Republic’s proven brand building capabilities coupled with a complementary portfolio of strong craft propositions and innovative route-to-market across the channels, make them an ideal partner to execute against our growth strategy” commented Cider Supply Co’s Co-Founder Michael Nordblom.
Craft Republic’s Ben Joseph added: “From the outside, brands get very excited about the potential of expanding into China, though it is fraught with unique challenges. The market is maturing rapidly and gaining momentum, driven by an increasingly sophisticated consumer class that wants superior quality and better experiences. We always endeavour to deliver and grow brands that fits this profile. We had to educate ourselves on the merits of a pure juice cider made with reverence to the long French heritage of cider apple cultivation and cider making, and Galipette Cidre shines as an unmistakably superior product in its category, offering the Chinese consumer the best the cider world has to offer. With its focus on purity and tradition, wrapped up in a great contemporary package, we feel confident Galipette Cidre can become a leader in its segment in China for years to come.”
Source: Galipette Cidre