In continuing its quest to democratize the access to the best cider in the world, Cider Supply Co. has signed a multi-year strategic distribution agreement with Van Bieren of the Netherlands. The agreement covers exclusive nationwide distribution and brand activation rights for the Galipette Cidre range, an award-winning pure juice French cider.
Van Bieren, with HQ in Utrecht, is an innovative and fast-growing independent craft beer importer, distributor and retailer, representing both Dutch and international craft beer brands such as Sweetwater, Brouwerij De Molen and The Flying Dutchman.
CSCo’s Ilkka Soini commented: ‘’Cider category has started to gather momentum in the Netherlands over the past few years. We are therefore excited to announce our entry to the Dutch market today in partnership with Van Bieren and their passionate and talented team.”
“Van Bieren’s unique omni-channel business model and innovative route-to-market are providing Galipette with an ideal platform to execute against our on-trade led seeding strategy. While the consumer trends are shifting towards natural and craft, the Dutch cider market remains to be dominated by artificially sweet, concentrate based industrial products – it is our believe that the Dutch consumers, both female and male, are ready to discover what the real cider, made of 100% natural pure juice, has to offer as an alternative.’’
Van Bieren’s Jeroen Welten said: ‘’Galipette Cidre sets a new standard for the cider category with its pure juice offering. The product is not only clean from added sugar, artificial sweeteners and concentrate, but it also delivers the unmistakable, natural taste of real apple. Demand for natural and organic products by the increasingly conscious and knowledgeable consumers have never been higher, which is exactly why we believe that Galipette range offers us – and indeed our trade customers – a hugely relevant commercial proposition.’’