CORE Nutrition, purveyors of CORE Hydration premium pH-balanced bottled water, and CORE Organic, the USDA Organic low calorie, fruit-infused beverage, announces a partnership with musical sensation Ellie Goulding for their #TrueToTheCORE brand campaign launching this spring.
The CORE brand is centered around being true to the core, from providing perfectly pH-balanced water that works in harmony with your body’s natural pH levels to encouraging people to follow their passions as part of their overall wellness.
In line with this, the #TrueToTheCORE campaign inspires fans to be true to their body, as well as to what drives them, just as Ellie does with her music, fitness and lifestyle. Ellie Goulding is the latest celebrity investor to join CORE’s elite lineup of Hollywood partners, including Katy Perry, Adam Levine, Becky G, Diplo, Juicy J, Max Martin and Karlie Kloss.
“Knowing that Ellie was already a fan of CORE and what the brand stood for made the partnership a natural extension” said Eric Berniker, CMO of CORE Nutrition.
“She is unabashedly genuine and driven, and is always game to put in the hard work in order to achieve success, whether that be in the gym, on stage, or in the studio,” he continues. “Ellie is real… a true individual. Her music has become a global phenomenon, and she has become just as known for her impressive fitness routine and confidence.”
“The #TrueToTheCORE campaign highlights how CORE hydrates Ellie’s life, powering her through performances and gym sessions, fueling late nights spent recording, and keeping her glowing on the red carpet. Through the campaign, we hope to inspire consumers to chase their passions and live a balanced, healthy life. Given Ellie’s passion for music, wellness, and style, she is an ideal partner for us.”
“I discovered CORE when I was touring the US last year and loved it. It’s been my go-to water ever since,” exclaims Ms. Goulding. “I also love that CORE’s larger mission is to inspire people to be true to themselves. I am excited to be part of the CORE family and further motivate others to lead a healthy balanced life, something I aim to do.”
In just over two years, CORE Hydration has taken the market by storm, resonating with consumers across the country. The iconic CORE Hydration brand is already the third largest premium bottled water in the convenience channel and fourth across all channels, boasting impressive 189%+ year over year growth.
CORE Hydration’s #TrueToTheCORE campaign will feature print and digital advertising components with leading consumer publications such as Cosmopolitan, ELLE, Us Weekly, and Shape, social media integration across Instagram, Facebook and Snapchat platforms, out of home in multiple markets, and a retail and social media sweepstakes to win a workout with Ellie Goulding.
Beginning June 2017, participants can enter to win by following @core, in which they will be directed to a landing page on www.core-hydration.com, and prompted to enter their email address, name, number, and mailing address.