Have you ever heard about pickle juice? There is a brand from London that turned it into a real success story. Up-to-date design, without unecessary illustrations or text, and an innovative product concept is what makes The Pickle House stand out from other beverage products. Today, I have the pleasure to talk with Florence Cherruault, the founder of The Pickle House.
I went to New York on holiday and had been told by friends that I had to try a Pickleback when I was there; a shot of whiskey followed by a shot of pickle juice. We were staying in Brooklyn and had seen them in quite a few different bars. After trying one for the first time I was hooked and couldn’t stop thinking about ways to continue drinking them back in London.
I’m currently working on a little Bloody Mary mix bottle which will be perfect for one serve and should launch within the next month. I have a couple of other products I’d love to launch but I need to focus on these ones first.
Definitely whiskey for a Pickleback, I’d use a Bourbon or Jameson. We’ve also been working a lot with Our London Vodka and have come up with some great cocktails; one of my favourites is Original Pickle Juice, vodka, ginger ale and lime, it’s really refreshing and the pickle juice adds a nice savoury note.
I’d never had any experience in the drinks industry so it was all completely new to me. The hardest part right at the beginning was coming up with the perfect recipe. It had to be pickle juice but a pickle juice that was specifically made for drinking and not just the left over brine from a jar of pickles.
Juggling all the different aspects of a business can be quite challenging from production, sales, marketing and doing the accounts it can all start to pile up but there are loads of great pieces of software out there than can help, you just need to find the right one for you.
I think social media channels are very important but not one of the main tools. I’m sure it’s different for everyone but for me it’s getting out and doing markets, tastings and meeting people to engage face to face and introduce them to pickle juice.
I’d love to get it into the States, that’s where I was inspired and it would be great to hear what they think of my take on it.
If you really believe in your idea, just go for it! Confidence is really important when you’re such a small company, people buy into not only your product but you as well.
For more information visit The Pickle House website.