Two Chicks – a new player in beverage industry. The brand offers a refreshing combination of your favorite sparkling cocktails enriched with natural botanical essences. Today, I am delighted to have a chance of talking with Linda Dow Cash, the CEO at Two Chicks.
I saw a need for a great tasting ready-to-drink cocktail in the market place. Around the same time, I learned of a brand that had a small presence in the market – it had a great story of connection and supporting women, and I saw the opportunity to pair great tasting cocktails with a strong brand message. With the growth of the RTD market, I knew we would have a winner.
We have three, spirits based sparkling cocktails and they are all 5% abv, so depending on the moment, I may choose differently. Our Vodka pear elderflower is delicious with the fragrance of pear and elderflower. The Paloma combines our tequila blanco with pink grapefruit – crisp and refreshing. The Citrus Margarita pairs the tequila blanco with a vibrant tangy spritz of lemon and lime – perfect for a salty snack.
Consumers have such busy lives and are looking for an easy and convenient cocktail. They are also looking for low alcohol, and we offer that with a delicious taste.
Competing against the large companies with significant budgets and the intricacies of launching nationwide in this industry – each market is different. But we believe our message of encouraging women to connect and share a cocktail will resonate in the marketplace. Our beautiful package catches the consumer’s attention, our delicious taste commands the repeat purchase.
We are currently launching and shipping to wine and spirits retailers, venues and select Walmart stores.
Seeing the hard work pay off and consumers buying the product in the stores – it never gets old! We look forward to building not only brand awareness but the message that our company is based upon. The goal for 2019 is consumers loving our product and brand.
Be prepared for a 24/7 job, and believe in your product.
For more information visit Two Chicks website.