How To

Custom Glass Packaging for your Beverage or Craft Beer

Custom Glass Packaging for your Beverage or Craft BeerMany beverage companies face the challenge of how to differentiate and find their niche.  Packaging differentiation is often a key success factor. Creating a custom package is a branding opportunity and makes your beverage recognizable and distinct.

There are some key factors to bear in mind when considering custom glass such as glass quality, source, and freight cost. The table below outlines some key difference between North American and Chinese glass.

Custom Glass Packaging for your Beverage or Craft Beer

Far East glass sourcing is reliable, and the glass quality is as good as North American glass.  With delivery charges comprising 50% of the costs normally, glass is a premium in the East and Mid-West U.S. vs. North American made glass.

With the continued entry of new Craft Breweries in North America, glass sourcing continues to be a challenge with regards to procuring distinctively different bottle design and securing reliable, on-going glass supply.

Original article was published in BevSource website.

About Steve McCullough

Beverage industry veteran with over 25 years of experience in beverage development and operations. Before joining the BevSource and MyDrink team over 10 years ago, Steve played a key role in the development group that started Mike’s Hard Lemonade. He also held notable positions at Procter & Gamble and Mars Corporation. As the Vice President of Business Development, he drives the business forward by building strategic relationships, identifying growth opportunities, and providing new ideas and strategies that strengthen BevSource as an industry leader.

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