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Soft Drinks most Social

zenith_opt_2Of the top 100 food, drink and other grocery brands in Britain, soft drinks are leading the way, according to analysis of Facebook and Twitter engagement in The Grocer magazine earlier this month.

  • 4 soft drinks were in the top 10 : Irn-Bru at 1, Volvic at 2, Pepsi at 5 and Capri-Sun at 10.
  • 5 more were in the top 50 : Robinsons at 22, Fanta at 27, Ribena at 37, Innocent at 39 and Evian at 40.

Dairy had 8 entries and hot drinks 4. Alcohol and some other categories were excluded.

About Richard Hall

Richard Hall is an acknowledged expert on the international food and drinks sector, chairing and speaking at numerous industry conferences as well as offering independent comment on bevblog.net. Richard has undertaken many consultancy projects over the past 25 years as well as helping form several industry organisations, including the foundation and chairmanship of the Natural Hydration Council and more recently the Yogurt Council in 2013/14. In 2010 he was Series Consultant for the BBC Money Programme series on The Foods That Make Billions.

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