During this year’s BrauBeviale, beverage can producer Ball Packaging Europe presents the ultimate world of cans. Visitors to Hall 4, Stand 111 will have the opportunity to explore Ball’s unique product offering, engage in face-to-face discussion with brand experts and gain valuable insight into Ball’s comprehensive service package – a program that ensures each can’s optimal performance in the marketplace.
It’s all about sustainability
By 2020, Ball Corporation seeks to reduce the CO2 footprint of its most common beverage can formats by one-fourth. “Cut/4 CArboN” is the name of this ambitious global project. With a baseline beginning in 2010, this program’s ultimate success relies on both Ball’s controllable efforts, as well as those successes realized in partnership with suppliers and customers. In reaching its half-way mark in 2015, Ball will continue to raise the profile of this program at BrauBeviale where visitors can meet ‘the face’ who is poised to lead Ball through the next five years of this journey.
One important contributing factor to reduce the carbon footprint is to further optimize the weight of cans and ends. Ball’s new generation of packaging takes a significant step in that direction. “Our B-Can and CDL end sets new standards in can manufacturing,” says Johanna Klewitz, MANAGER Sustainability and Regulatory Affairs at Ball Packaging Europe. “This product category offers the same brand promise as our standard offering but with the benefit of reduced material weight. We refer to this process as ‘engineering out the unnecessary,’ as it allows us to optimize the environmental footprint of our customers without sacrificing excellent packaging performance.”
New, eye-catching and trendy
Beverage can finishings developed to effectively respond to current market trends will be found on prominent display throughout Stand 111. The Fluorescent Plus can, which features a robust yellow coloring created using special ink pigments, is one such example. Developed to enhance brand visibility, this consumer eye-catcher is sure to attract the attention of even the indecisive “Generation Maybe” consumers who will find it hard to resist.
Every-day convenience with a modern spin is what comes to mind when presented with Ball’s Magic Straw. This inventive package, featuring a self-activating straw when opened, provides consumers with an unexpected ‘wow’ effect, customizable options and from a practical perspective, prevents spillage of its contents in the event of an accidental mishap. For more on-the-go moments, customers will certainly find favor with Ball’s Spin Clip solution. This special closure is designed to contain contents in the can after opening with a simple spin-rotation that is both easy, fun and efficient.
Full service approach
Visitors to the Ball stand will not only receive an overview of its wide range of cans and ends, but also insight into the extensive list of professional services offered to customers. Expert round-tables ranging in topic from best practices in mass customization, to growing new market segments within the canned wine category will take place throughout the three-day fair. A new sales wall also debuts featuring personalized video snippets from Ball’s sales team to assist customers in finding the right expert at a glance. For those seeking more specialized services, time spent with one of our Customer Technical Service (CTS) members can provide valuable insight, as will the team’s new take-home brochures – a handy overview of key services and point of contact long after the doors of BrauBeviale have closed.