Beverage News

LE FRUIT – Finalist at the World Innovation Awards 2017

LE FRUIT - Finalist at the World Innovation Awards 2017Le Fruit, healthy, authentic and sustainable brand from Vietnam produces its juices in the heart of the lush Mekong Delta in partnership with small family-owned farms in Vietnam. The brand uses exclusively fresh fruits locally sourced in their juices. Being close to the tropical fruit farms means that they can pick ripe sun-kissed fruits and quickly transport them to their kitchens. Fresh Fruits are squeezed or crushed only few days after harvesting.

Vietnam leading NFC juice brand, LE FRUIT, unveils a new fruit & vegetable juice with a bright magenta, to complete the genuine tropical range. The colourful juice, Guava Dragon Fruit Beetroot nectar, will roll out in Vietnam, Dubai and Singapore gourmet’s market and high-end hotels from this end of month.

The new nectar is bursting with the fresh taste of pink guava, beetroot and dragon fruit. An original, tropical and colourful nectar that takes you on a longboat in the Mekong Delta.

On the 15th of September, the annual World Beverage Innovation Awards, the most respected Beverage accreditation, took place at Drinktec 2017, in Munich, Germany. The judging panel considered 227 entries from over 33 countries and Le Fruit Guava Dragon Fruit Beetroot nectar was proud to be Finalist in two innovation categories: the Best Juice category and the Best Brand Extension.

The World Beverage Innovation Awards really showcase some of the most ambitious new products and developments of the year, it sets the upcoming trends in the Beverage sector.

LE FRUIT Juice is a range of ten NFC fruit juices that contains no preservatives, no chemicals, no artificial flavours and no GMO. The juices are made exclusively from fresh fruits sourced locally in Vietnam. What’s more, LE FRUIT juices are pesticide free. They regularly test all juices for over 60 types of pesticide and there are NO pesticide residue detected. This is the result of sixteen years of direct work with about four hundred farmers in Vietnam. This is our commitment for complete fruit traceability. We connect the farmer to the consumer.

Source: LE FRUIT

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