NuZee, a good-for-you company focused on building beverage brands that offer functional and nutritional benefits, announced the launch of its ready-to-drink (RTD) gourmet, functional, cold brew coffee line on November 6, 2017.
“We view this new line as a natural progression towards meeting growing consumer demand for cold brew coffee,” said Travis Gorney, President and COO of NuZee. “We look forward to initiating our roll-out next week in southern California, and eventually across the United States.”
The company is providing Direct Store Delivery (DSD) of its RTD cold brew line in a Coffee Blenders-branded fleet of refrigerated trucks to ensure optimal freshness and flavor for the consumer. The product will initially be available at independent retailers and convenience stores throughout southern California, with a national roll-out contemplated to commence over the next 6-12 months.
Available in 10 oz. glass bottles (12 per case), Coffee Blenders’ line of RTD cold brew blends 100% Arabica dark roast Honduran coffee with clinically supported nutraceuticals designed to provide health benefits.
Coffee Blenders cold brew functional coffee line is steeped for 12 hours, creating a distinctively sweeter, smoother, and less acidic taste experience. It is all-natural and certified Kosher.
RTD coffee now accounts for 20% of the $13.6 billion U.S. retail coffee market, and the segment is forecasted to grow by 67% from 2017- 2022, according to market research firm Mintel. Market penetration for cold brew rose to 21% in 2017 among those drinking coffee daily in the U.S., up from 15% 2015, according to data from the New York-based National Coffee Association.
“The introduction of our cold brew line reflects our continuing growth and evolution as a company, and our commitment to product innovation,” said Masa Higashida, NuZee’s Chief Executive Officer. “Over the last two years, we have elevated Coffee Blenders’ industry profile via the sale of our nutraceutical-infused Drip Cup, single-serve and whole bean coffee products. Based on consumer responses and our national retail and distribution partners, we are confident that our new functional cold brew line will extend our market success.”