Sparkling Ice, part of the Talking Rain Beverage Company portfolio, is proud to announce today the launch of its first ever line of caffeinated products, Sparkling Ice +Caffeine at the 2018 National Association of Convenience Stores Show (NACS) in Las Vegas from October 8th – 10th.
Featured in the Cool New Products Showcase, Sparkling Ice +Caffeine is the newest product line to be added to the brand’s portfolio. The 16oz cans are available in five flavor varieties, including Black Raspberry, Blue Raspberry, Triple Citrus, Strawberry Citrus and Orange Passionfruit.
“We’re constantly working to expand our product offerings to meet consumer demand,” said Chris Hall, CEO of Talking Rain Beverage Co. “Since we’re seeing a surge of consumer demand for caffeinated products in the industry, we wanted to leverage our expertise for making zero-calorie sparkling waters that consumers love with an added boost of caffeine.”
“A departure from our one-size-fits-all approach, we’re excited to reach a new audience of consumers through the launch of our Sparkling Ice +Caffeine 16 oz. cans, while continuing our ongoing partnerships with convenience stores nationwide. Our distribution network has been particularly excited for the introduction of this immediate consumption solution.”
Sparkling Ice +Caffeine contains 70mg of caffeine, zero sugar, zero calories, antioxidants and vitamins, and comes in a convenient, easy open can format. Perfectly balanced with just the right amount of fizz, Sparkling Ice +Caffeine retails for $1.89 per can and will be rolling out into retailers nationwide starting in January 2019.
Sparkling Ice will exhibit its new product line at NACS at booth #1155 from October 8-10 at the Las Vegas Convention Center in Las Vegas, Nevada, where Chris Hall, Talking Rain’s newly appointed Chief Executive Officer and Ken Sylvia, the Vice President of Sales will be present. “I think we’re all looking forward to having a beverage on hand that will give us some much-needed fuel to get through the busy week,” added Hall.
Additionally, Sparkling Ice’s Brand Ambassador and NHRA Top Fuel Driver, Leah Pritchett, will be on-site Monday, October 8th to sign autographs and meet with fans in support of Sparkling Ice’s new +Caffeine launch.
Source: Sparkling Ice