Crystal Geyser® Water Company announced today that it has introduced two new flavors to its sparkling water line: Peach and Pineapple-Mango. Peach delivers the crisp, sweet flavor of fresh Georgia peaches and the Pineapple-Mango offers a tropical twist that is light and refreshing.
“We are excited to offer these new choices to consumers.”
The sparkling water category is growing rapidly as consumers seek healthier alternatives that have the sparkle and flavor of soda without the sugar, sweeteners, or other artificial ingredients. We expect the new flavors to attract new customers and boost sales for the brand,” said Judy Yee, Executive Vice President of Marketing and Strategy.
In addition to releasing the new flavors, Crystal Geyser has updated the packaging with a new clear label designed to highlight the flavor appeal and the nutritional benefits of the beverages. The new labels feature color bands and floating fruits that offer visual cues for the flavors.
“We want to maintain what we are known for – the blue bottle and cap, bubbles, and the geyser – while modernizing the label. The clarity of the labels supports the pure water inside,” added Yee.
“To support the introduction of the new flavors and our brand redesign, we have re-launched our website and will kick off a #tastethebubbles summer campaign in May in the Northern California market,” Yee continued.
Source: Crystal Geyser