Jelley Distilleries, based in Brixworth, Northamptonshire, showcased its stunning new 100 per cent organic, Soil Association-accredited, ‘grain’ vodka with a glitzy launch event at Village Underground in Shoreditch.
The event was held in conjunction with fashion chain Axel Arigato – with a range of cocktails using Double Dutch cucumber and watermelon and pomegranate and basil mixers.
Founder Benjamin Jelley said: “We know people care more than ever before about the provenance and environmental credentials of what they are drinking. It has been the target for a while now to produce a range of truly organic vodkas.
“This new range is going to break the mould. We’ve really focused on sustainability and traceability to produce a vodka that is as good for the planet as it is for the soul.
“Using premium, organically-grown grain, we lovingly distil and filter our award-winning vodka to maximise the natural, fresh flavours of the English countryside.”
The range starts with an ‘original’ grain vodka and will also feature an organic pomegranate and rosemary vodka and an organic elderflower vodka. The drinks are all 40 per cent ABV.
Source: Jelley Distilleries