DrinkPreneur

Marketing

WAT-AAH! Announces Partnership With Superstar Ariana Grande

WAT-AAH!, one of the fastest-growing brands of functional bottled water, announced today a marketing and long-term equity partnership with pop superstar Ariana …

Honest® Tea Refreshes glass bottles tea line to Enhance connection to Brand’s heritage and mission

Honest Tea, the top-selling organic bottled tea in the U.S., is refreshing its glass-bottled tea beverage line to deepen and broaden the brand’s mission and …

Absolut collaborates with Andy Warhol once again with latest limited edition

Absolut proudly introduces the Andy Warhol Edition, a new limited edition bottle celebrating creativity, pop art and the brand’s iconic collaboration with …

BeBevCo’s KOMA Unwind Liquid Relaxation Ingredients Kosher Approved

Effective immediately, KOMA Unwind Liquid Relaxation®  (drinks) ingredients is now kosher U approved. The announcement marks a major initiative to provide …

Transforming Tea Time

After decades of focus on coffee, the hot beverage market is turning its sights on the humble tea leaf. Stephanie Phillips takes a look at the latest …

Diet Coke® Invites Fans To ‘Get A Taste’ Of The Good Life

Integrated campaign explores fans’ unwavering love for the taste of Diet Coke, America’s No. 1 no-calorie sparkling beverage. Atlanta, September 22, 2014 …

Jim Beam selects Rexam Editions™ for limited edition World Cup cans

Rexam, a leading global beverage can manufacturer, has collaborated with Jim Beam Germany to produce limited edition World Cup cans. The celebratory designs, …

Innocent Co – Founder Richard Reed to coach Drinkpreneurs

One of Europe’s most successful entrepreneurs, Richard Reed, who co-founded Innocent Drinks and JamJar investments, will be offering advice to beverage …

Green Fit Drinks: “Our drink does what it says it does”

My name is John Djerbaka CEO of GREEN FIT and I am a physical therapist by trade. In my personal life, I have had a long history of exercise and working out. …