Beverage News
Perrier Launches ARTXTRA to Support Groundbreaking Artists
Perrier Sparkling Natural Mineral Water announced the launch of ARTXTRA, a new arts initiative presented by Perrier to support emerging contemporary artists. Perrier is inviting consumers to vote online at perrier.tumblr.com/artxtra, where each artist will be featured alongside their proposed packaging designs, to help select one of three shortlisted artists as the first-ever Perrier Artist of the Year.
The winning artist’s designs will be brought to life with a nationwide limited-edition product release in 2017. Additionally, Perrier will present the Artist of the Year with a full-scale installation at Miami Art Week 2017.
To launch ARTXTRA and identify the three shortlisted artists, Perrier has assembled an advisory board of recognized industry leaders, including: Helen Toomer, Michelle Joan Papillion, Beau Basse, Job Piston and Naomi Beckwith.
The nominees for Perrier Artist of the Year are:
- Saya Woolfalk – Woolfalk is a New York-based sculptor and performance artist who uses science fiction and fantasy to re-imagine the world through vivid and bold installations and multimedia.
- Eric Rieger – Also known as HOTTEA, Rieger is a Minneapolis-based street and installation artist who uses brightly-colored yarn to create elaborate, eye-catching and non-destructive installations throughout the U.S.
- Hayal Pozanti – Pozanti is a New York-based painter, animator and sculptor, who creates colorful, abstract compositions meant to be a global, common visual language through interlocking and overlapping forms.
“Perrier has a long, rich history of collaborating with visionary contemporary artists,” said Adaora Ugokwe, Senior Marketing Manager, Partnerships for Perrier.
“The Perrier ARTXTRA program builds on this legacy, offering emerging creative leaders a dynamic platform for showcasing their work, and also engages consumers in the selection process to help name our first-ever Perrier Artist of the Year.”
The three ARTXTRA nominees will be collaborating with Perrier for an interactive installation series on-site at Miami’s Nautilus South Beach Hotel.
The installations will be unveiled at a special Miami Art Week event on November 30th, featuring the artists and members of the ARTXTRA advisory board.
Follow #PerrierARTXTRA for news and announcements on the competition. For additional information, visit: perrier.tumblr.com/artxtra.
Source: Perrier