Global spirits provider, Stoli Group, and global spirits producer and distributor, Amber Beverage Group (ABG), have announced a new distribution partnership for their brands in Mexico with one of the leading beverage distributors in the country, Bodegas La Negrita (BLN).
“We look forward to working together with the team at BLN to continue to grow in this market, especially in vodka and ultra-premium tequila,” said Damian McKinney, Global Chief Executive Officer at Stoli Group. “With a long history of outstanding quality, and an emerging ultra-premium spirits portfolio, we are primed for rapid growth. Together with BLN, we will win.”
“Strengthening our presence in Mexico is one of our key focuses for the years ahead, and we look forward to working with BLN to help us do so,” said Seymour Ferreira, Chief Executive Officer at Amber Beverage Group. “As BLN works exclusively with third-party brands, the new partnership is a great match. Their portfolio will be extended with several of our premium tequilas, vodkas and other spirits that have gained high recognition in other markets where we are present.”
“BLN continues to establish itself as the best platform for developing premium brands in Mexico. I’m delighted that brands from these two global beverage players will join our portfolio which BLN successfully distributes in Mexico. All this effort is due to expanding the market segment and reaching an audience of adults and young people who identify with the authenticity, creativity, and passion that is part of Stoli’s and ABG’s DNA,” said Jaime Costa, CEO of Bodegas La Negrita.
Source: Amber Beverage Group