Virgo Investment Group (“Virgo”) today announced an investment in Flow Alkaline Spring Water (“Flow”), a leading premium water brand with a deep focus on sustainable practices. This partnership aligns with Virgo’s focus on strategically expanding its franchises within the health and wellness sectors.
Based in Toronto with operations in both Canada and the US, Flow produces what are regarded as the best-tasting, packaged alkaline spring waters, sold in Tetra-Pak cartons made from renewable-resourced material that are fully recyclable. In just four years, Flow has become North America’s fastest growing premium water with distribution channels throughout Canada and the United States and is sold in over 25,000 stores including Whole Foods Market, Sprouts, Walmart, CVS Pharmacy, Safeway, Bristol Farms and other retailers.
The brand sells its alkaline spring waters in a variety of flavors and sizes, and recently introduced a new collagen-infused water line. Virgo’s investment in Flow will be used to continue to accelerate the company’s growth, expand distribution channels, and fund new product lines. With this investment Virgo’s Managing Partner Scott Guthrie will join the Flow brands’ advisory group.
“We are thrilled to be working with Nicholas and his world class management team as we build out our newly formed wellness investment vertical that seeks partnerships with companies, like Flow, that are disrupting the wellness space with innovative new products and services” said Guthrie.
“Virgo is a dynamic addition to Flow’s already amazing investor group,” says Nicholas Reichenbach, Flow founder and CEO. “As our first investment from an institutional fund, we were attracted to Virgo’s focus on creativity and building community, and how people interact through positivity — all in harmony with the ethos of the Flow brand.”
Reichenbach went on to say, “When you build a business based on something as simple and pure as water, which has been reinvented by many brands but is utterly indispensable as a household staple, you want partners like Virgo, that share the vision that great companies are built on not only better for you products, but products that are better for the planet.”
Flow has assembled an innovative and energized management team with deep industry experience, and relationships across the food and beverage, consumer products, retail, branding and advertising industries. Flow’s current investors include Grammy-nominated musicians Shawn Mendes and Post Malone, and the brand was recently featured in a new music video for “Vida Loca” from the Black Eyed Peas, continuing to build a following in the entertainment industry. In 2019, Flow enlisted actress and entrepreneur Gwyneth Paltrow to be a brand ambassador, for that year.
Source: Virgo Investment Group