Leading label manufacturers, The Label Makers, recently accepted a challenge from their customer, Lanique, to produce a premium extra-large label for a six-litre bottle, destined as a short run of 300 for specialist cocktail bars. Already manufacturing labels for the standard size bottle, the extra-large design had to replicate the quality of the smaller label.
Initially printed on Fasson Rustique cream material with permanent adhesive for a rich parchment ‘hand made’ appearance, the label was then embellished with gold hot foil crests, incorporating a flexo brown on the gold foil and a matt patch varnish for an additional tactile effect. The brand name, Lanique, is enhanced using gold hot foiling and embossing. The overall result is a rich tapestry of design and tactile effects that befits the provenance of the product within.
Lawrence Huggler, Lanique’s director and owner, said: “Lanique’s bottle labels are the most important brand asset we have as a company, after our secret recipe. As such, we can only entrust their production to companies who share our goals. The Label Makers are as passionate about quality and service as we are, making it the perfect fit.
“I expected it to be nearly impossible to find a solution for our new six litre bottle that could be printed to the same quality as our standard bottle labels. However, The Label Makers accepted our very short run order and have turned it around very quickly. The final result is fantastic – they have absolutely exceeded our expectations.”
Lanique was first discovered over 200 years ago amongst the elite societies of the Kingdom of the Two Sicilies, the Austrian Empire and the Kingdom of Prussia. Having a unique flavour and colour and completely natural, the drink disappeared during the Second World War and the rise of Communism.
Following the reopening of Eastern Europe, the long lost recipe was reborn by artisans and Lanique was relaunched. The bottle has since been redesigned to reflect the rich history and quality of the drink and its uniqueness.
The Label Makers’ Kevin Lyons said: “Significantly up-scaling the size of the label without compromising on quality was the real test here. Our highly skilled team has a wealth of experience in the premium drinks market and they used this knowledge to ensure that our customer’s expectations were met. The finished product looks stunning.”
The Label Makers will be showcasing their unique Lanique labels at the Packaging News Live Spirits Summit Edinburgh on Thursday 16 November, at Stand 9.
Source: Marbles PR