Beverage News

Stroh’s Releases Seasonal Spirit Witbier In Michigan

Stroh's Releases Seasonal Spirit Witbier In MichiganBottling the essence of summer for Michiganders, Stroh Brewery Co. is releasing this month their newest Michigan-only brew, “Spirit Witbier.” It’s the third new recipe for Stroh’s since the brand returned to Detroit in 2016 and follows the launch of Perseverance IPA earlier this year. This seasonal offering will be available through September 2018.

“Spirit Wit continues our tradition of celebrating the special people, places and pride of Detroit in each of our locally-brewed beers,” said Andy Gurjian, Stroh’s Brand Manager. “The beer’s label is inspired by The Fist monument to boxing legend Joe Louis in Detroit’s Hart Plaza, while the beer’s name reflects our dedication to highlighting the spirit of this great city we’re honored to call home.”

Launch Marked with Slow Roll by Stroh’s

Stroh fans and Slow Roll members can join in welcoming Spirit Wit with a ceremonial Slow Roll by Stroh’s ride on Monday, August 6, 2018 at 7:00 p.m. This edition of the iconic weekly bike ride through Detroit begins at Beacon Park – 1901 Grand River Avenue. Participants can cap off their ride with Stroh’s at an after party at Brew Detroit, where Spirit Wit is on tap.

At the event, each attendee will receive a raffle ticket to be entered into a drawing for the chance to win an A-Type bike from Detroit Bikes with custom “Spirit Wit” paint work by local artist Zak Warmann of Detroit Sign Painters.

Source: Stroh Brewery Co.

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