Beverage Startups
The 7-Day Challenge By Humm Kombucha
Humm Kombucha – A well-known kombucha brand has released a game-changer upgrade to its line. With a wide range of line and great taste, the brand is taking the extra mile to satisfy their customers. Today, I have the pleasure of talking with Jamie Danek, Co-Founder, and CEO, at Humm Kombucha.
1. Let’s start from the very beginning. What is the story behind Humm Kombucha?
Two women in a kitchen set out to do business differently with the mission of helping people feel good. When Michelle and I started, we asked ourselves, is it possible to take care of people in business like you take care of friends and family? From the very beginning, we wanted to share this feel-good experience with the world – not just people who shopped at the health food store, but everyone else too.
2. Not long ago your company announced an update on the current line. Can you tell us more about the improved Humm Kombucha?
We don’t really call the new Humm Zero innovation an “improved” kombucha, but instead an exciting addition to our current line. We realize that early adopters and new consumers don’t all want the same thing. That’s why we have our existing line of original flavors, 5g and our new zero-sugar, low-calorie, shelf-stable Humm Zero to satisfy beverage lovers from all walks of life.
3. There is no doubt that the beverage market has many different kombucha brands. What makes Humm Kombucha different in the market?
Humm Kombucha is al ive and raw product that is verified non-alcoholic. But really the main differentiators are that our kombucha tastes amazing and is approachable – mainstream flavors and names, no vinegar bite, refreshing. We have two rules for all of our products: it has to be delicious and it has to be good for you.
4. What difficulties did you face during the process of the current line upgrade?
Anytime you pioneer something that hasn’t been done before, there’s bound to be some challenges! We spent three years working on our process for all of our kombucha (FIP – Fermentation Innovation Process), which made it possible to create Zero – no sugar – shelf-stable – and so good! And we couldn’t have done it without having our process in place. We have a very talented and tenacious innovation team that was committed to figuring it out, and we’re so excited to get it to the consumer!
5. Humm Kombucha offers a 7-day challenge. Can you tell us more about it?
The 7-day challenge is to drink one bottle of Humm Kombucha every day for 7 days. Don’t change anything else about what you’re doing. Eat the same things, drink the same things, the same exercise as you normally would do; the only thing you’re changing is drinking one bottle of Humm a day and then tell us how you feel after. Most people say they just feel better! You can follow Humm Instagram and be entered into drawings for cool prizes.
6. What are the biggest goals set for 2020?
Our mission is to help people feel good, and in 2020 we’re excited to help a whole lot more people feel great! We’re thrilled that Humm Zero will enable so many more people to enjoy tasty Humm in many ways they haven’t been able to drink kombucha. Since Humm Zero doesn’t need to be refrigerated and comes in cans, people can keep it in their pantry, bring it to school, to work, take it on a hike, to a beach – all the places! Humm Zero even opens kombucha up to people who have wanted healthy drinks but were staying away from sugar including those on keto, paleo, low carb, and low sugar diet programs.
7. What advice would you have given yourself before you started out in the beverage business?
The same advice as I’d give anyone starting anything new. There’s going to be a lot you don’t know, a lot to learn quickly, a lot of opinions and noise about how things should be done or have been done for the last 100 years. It’s important to ask questions and listen to people who have done it before you, but also listen to your gut. Trust your instincts and go for it. Don’t be afraid to mess up, there’s always an opportunity to try it again a different way.
For more information visit Humm Kombucha’s website.
