Sometimes all we need is to take a moment of appreciation. This is exactly what Tea In The Moment brand is offering. Matching ingredients and minimalistic packaging design are promising a uniquely tasting tea drinking experience. Today, I have the pleasure of talking with Jessica, founder of Tea In The Moment.
I came across the idea as I was looking for something sweet to satisfy cravings in the evenings. My usual go-to would be a piece of dark chocolate, or if I wanted something a bit lighter I would make a hot chocolate drink or tea. However, I found that most of these contained ingredients, flavourings or preservatives that I’d never heard of, or they were blended with caffeinated green/black tea – not ideal before bed! I wondered if it was possible to take these existing teas, and strip them back to just one or two natural, whole ingredients for a naturally great tasting drink, that actually tasted like real dark chocolate!
I am totally new to the F&B world, so I’m learning everything for the first time. My biggest challenge right now is trying to build brand awareness and get my product out there into the world!
We currently have a collection of four calming blends:
Original Cacao, Mint Cacao, Rose Cacao and Coconut Cacao.
Each blend is made from the outer shells of cacao beans and blended with organic, whole ingredients – with no added preservatives or flavourings.
I completely agree. When I first set out to create my own tea brand I knew there was no way I could compete with some of these brands that have 300+ years of knowledge and expertise. That said, I also noticed it’s these same brands that have been sat on the shelves for as long as I can remember – marketed towards the same generation, with the same packaging, with little to no innovation.
This seemed odd because I knew people my age (the twenty/thirty-somethings) were willing to, and wanted to try new things and new flavours, especially if it provided a healthy, plant-based alternative to an existing staple.
In this way, I think both the product and the messaging sets us apart from what’s currently out there. In an aisle of bold, bright colours that are shouting for attention I hope the paired back packaging of our tea can bring a little calm to the loud lineup…
They often say people create the things they need the most. The name Tea in the Moment represents the reminder I needed. To slow down, take a breath and bring myself back to the present.
Where sitting down with a meditation app always seemed quite daunting, a cup of tea provided me with the perfect opportunity for that mindful moment I so desperately needed, but often neglected.
This of course is not a new or novel idea, with tea meditation and ceremonies forming the basis of many ancient cultures for thousands of years.
But I wanted to introduce it in a new way that would resonate with the twenty/thirty-somethings of this world, and share the comfort and peace this simple practice brought me to whomever else might need it.
We are digitally native, born online with a direct to consumer model (for now). At the moment my focus is on growing our instagram page and building a lovely community and a loyal following – which they are!
The emphasis on wellness and wellbeing. I think consumers, especially the younger audience, will want more than just a product. They’ll want something that tastes good but also makes them feel good. Within tea specifically, I think there will be a continued shift away from caffeinated blends and a growing interest in more experimental herbal blends.
Being totally honest, this is just the beginning for me so I still have everything to learn. I think continuing to reach out and ask for help will be the most important thing!
For more information visit Tea In The Moment website.